Manager, Card Product Management

AEON Credit Service (M) Berhad; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

AEON Credit Service (M) Berhad in Kuala Lumpur is seeking a Manager, Card Product Management to lead the strategy and lifecycle of the Biker card. You will create roadmaps, drive customer-centric enhancements, and collaborate with marketing, sales, and compliance to deliver growth.

The role emphasizes end-to-end product initiatives, market analysis, and performance monitoring, with a focus on expanding the card base through targeted campaigns and partner collaborations in a dynamic financial

Qualifications

• Minimum 5 years in product management, preferably in financial services.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management.
• Proven track record of successful product launches.
• Proficient in project management and multitasking.

Responsibilities

• Manage and ensure Biker card product features stay competitive and aligned to market trends.
• Develop targeted campaigns and promotions with EP Merchants for acquisition, usage and activation.
• Monitor product performance and profitability.
• Manage card stock, card stationery, marketing collaterals, PDS and cardholder T&C/agreement.
• Collaborate with stakeholders to implement new product initiatives.
• Assess market competition and trends to gauge competitiveness of propositions.
• Ensure compliance with regulatory bodies and internal policy.
• Build-up, expand and engage the Easy Payment Merchants channel for acquisition.
• Implement acquisition strategies and campaigns to grow credit card base.
• Work with sales channels to ensure KPI-aligned issuances.
• Analyze channel performance for sales growth.
• Coordinate with credit assessment for approval ratios.
• Identify onboarding improvements and policy opportunities.
• End-to-end campaign management from development to fulfilment.
• Review aggregator performance and reporting of acquisition.
• Collaborate with Marketing to drive digital acquisition and funnel optimization.

Skills

Product management

Analytical skills

Stakeholder management

Communication

Project management

Education

Bachelor's degree in Business or Marketing

Job description

As the Manager, Card Product Management at AEON Credit Service (M) Bhd', you will play a crucial role in driving the strategic development and management of the company's credit card products. In this full-time position based in Bangsar South, Kuala Lumpur, you will be responsible for creating and executing product roadmaps to enhance the customer experience and drive growth for the business.

What you'll be doing

Product Management:

• Manage and ensure Biker card product features remains competitive and is align to the lifestyle and market trend appeal of this customer segment, with introduction of enhancements and/ or new initiatives .
• Develop targeted campaigns, initiatives and/or collaborate with EP Merchants to design privilege merchant promotions to drive card acquisition, usage and/ or activation of the card through the EP Merchant channel.
• Monitor and review product performance and profitability.
• Managing of card stock, card stationeries, marketing collaterals, accuracy of PDS and cardholder T&C/agreement.
• Collaborate with internal key stakeholders to develop and implement new product initiatives/ projects that is align to business objectives.
• Regularly assess market competition, market trend and competitive information to gauge competitiveness and effectiveness of product propositions.
• Ensure compliance to related regulatory body and internal policy

Acquisition:

• Build-up, expand and engage the Easy Payment (EP) Merchants as the core channel for acquisition of Biker card to forge a strong partner network.
• Implement acquisition strategies and campaigns to grow credit card base.
• Manage and work closely with sales channels to ensure card issuance achievement are in line with KPI.
• Analyse the performance of channels for sales channels development/growth.
• Work closely with credit assessment department for approval ratio area improvement.
• Identify opportunities on credit criteria/ policy to improve customer on-boarding experience and card approval.
• End-to-end campaign management - campaign development/approval, communication and fulfilment.
• Managing of aggregator performance and review and overall reporting of acquisition performance & tracking
• Work closely with Marketing team to drive digital acquisition including fine tuning the funnel and criteria to ensure better targeting and conversion

What we’re looking for

• Minimum 5 years of experience in product management, preferably in the financial services or credit card/Biker industry
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
• Excellent communication and stakeholder management skills, with the ability to present complex information clearly
• Proven track record of delivering successful product launches and enhancements
• Proficient in project management, with the ability to prioritize and manage multiple tasks simultaneously
• Degree in Business, Marketing, or a related field, with a postgraduate degree or professional certification in product management or marketing being an advantage