Luxury Hospitality PR & Media Relations Lead

InterContinental Hotels Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

InterContinental Hotels Group in Kuala Lumpur is seeking a seasoned Public Relations professional to lead media relations, influencer partnerships, and crisis communications for our luxury hotel portfolio. You will develop and refine the media strategy, build relationships with international and local outlets, and manage press events to elevate our guest experience.

Reporting to the Director of Marketing & Communications, you will coordinate with brand teams and external agencies, ensuring

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.

Responsibilities

• Media strategy development, implementation and refinement; build media relations and identify opportunities.
• Organize media launches and PR events for positive coverage.
• Influencer/KOL engagement to activate for hotel stays and events.
• Crisis management planning with Marketing leadership.
• Manage external agencies and media buys.
• Ensure media placements align with overall marketing strategy.
• Support internal communications and social media with marketing content.

Education

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field

Job description

InterContinental Hotels Group in Kuala Lumpur is seeking a seasoned Public Relations professional to lead media relations, influencer partnerships, and crisis communications for our luxury hotel portfolio. You will develop and refine the media strategy, build relationships with international and local outlets, and manage press events to elevate our guest experience.

Reporting to the Director of Marketing & Communications, you will coordinate with brand teams and external agencies, ensuring