Loyalty & Lifecycle Growth Manager

Traveloka Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Traveloka is Southeast Asia's leading all-in-one travel platform connecting millions globally with trusted, world-class experiences. We are building a data-driven CRM and loyalty engine to turn first bookings into lifelong customers across multiple markets.

We seek a growth marketing and CRM expert to design engagement strategies, incentive mechanics, segmentation, and experiments that improve CLV, CAC, and program profitability, partnering with Product, Data, Marketing, Finance, and Legal in a

Qualifications

• 3–5 years in growth marketing, loyalty/CRM, product management, or revenue management
• Hands-on data analytics and modeling experience
• Experience designing incentive mechanics and measuring impact on CAC, retention, or CLV
• Strong cross-functional collaboration and communication skills

Responsibilities

• Lifecycle Strategy & Planning: design engagement strategies across user lifecycle stages with clear KPIs
• Rewards & Incentive Design: develop and refine incentive mechanics balancing acquisition and profitability
• Segmentation & Personalization: use behavioural, transactional, and RFM-based segmentation
• Retention, Churn Prevention & Reactivation: create early-warning triggers and win-back campaigns
• Campaign Execution & Optimization: launch and optimize incentive-led campaigns across channels
• Experimentation & Analytics: run A/B tests and build models to evaluate CAC/CLV impact
• Reporting & Governance: track KPIs and translate insights to stakeholders
• Cross-Functional Collaboration & Market Intelligence: align with Product, Data, Marketing, Finance, and Legal

Skills

Growth marketing

CRM

Product management

Revenue management

Data-driven decisions

Stakeholder management

Education

Bachelor's degree in Business, Economics, Engineering, or related field

MBA

Tools

SQL

Tableau

Google Analytics

Excel

A/B testing

Job description

Traveloka is Southeast Asia's leading all-in-one travel platform connecting millions globally with trusted, world-class experiences. We are building a data-driven CRM and loyalty engine to turn first bookings into lifelong customers across multiple markets.

We seek a growth marketing and CRM expert to design engagement strategies, incentive mechanics, segmentation, and experiments that improve CLV, CAC, and program profitability, partnering with Product, Data, Marketing, Finance, and Legal in a