KOL Management

Private Advertiser; Kuala Lumpur; Hybrid; MYR 20,000 - 33,000; Part time

Job summary

Private Advertiser in Kuala Lumpur is seeking a part-time KOL Management professional to develop and nurture relationships with key opinion leaders and influencers for fragrance and personal care campaigns.

You will recruit aligned KOLs, brief them on brand messaging, and coordinate content delivery across social platforms while monitoring performance and ensuring campaigns stay within budget.

Qualifications

• Proven experience in influencer or KOL management.
• Solid understanding of social media platforms and digital marketing trends.
• Excellent negotiation and relationship management skills.
• Experience in contract negotiation and budget management.
• Ability to analyze engagement metrics and campaign data.
• Knowledge of the Malaysian influencer landscape and local social media culture.
• Strong English communication skills.
• Organised, detail-oriented with the ability to manage multiple campaigns.

Responsibilities

• Identify, evaluate and recruit KOLs and influencers aligning with brand positioning and demographics.
• Develop and maintain relationships with existing and prospective KOL partners across platforms.
• Negotiate contracts, fees and deliverables for campaigns.
• Brief KOLs on brand messaging, product features and content requirements.
• Monitor content performance and audience sentiment to assess campaign success.
• Coordinate content calendars and ensure timely delivery of KOL content across channels.
• Manage KOL budgets and track spending to stay within resources.
• Report on campaign results and provide insights for future initiatives.
• Liaise between internal marketing teams and KOL partners to resolve issues and optimise delivery.

Skills

KOL management

Negotiation

Relationship building

Budget management

Performance tracking

Content strategy

English communication

Education

Bachelor's degree (Marketing/Communications/Business)

Tools

Influencer tools

Job description

About the role

We are seeking KOL Management in Kuala Lumpur. This is a part-time position that offers flexibility whilst contributing meaningfully to our advertising and media management objectives. As KOL Management, you will be responsible for developing and nurturing relationships with key opinion leaders and influencers, ensuring their alignment with our brand values and marketing campaigns. This role is strategically important to our company's ability to reach and engage our target audiences through authentic, trusted voices in the fragrance and personal care sectors.

Key responsibilities

• Identify, evaluate and recruit key opinion leaders (KOLs) and influencers who align with brand positioning and target demographics
• Develop and maintain strong, professional relationships with existing and prospective KOL partners across multiple platforms
• Negotiate contracts, fees and deliverables with KOL partners to ensure value for money and campaign effectiveness
• Brief KOLs on brand messaging, product features, campaign objectives and content requirements
• Monitor KOL content performance, engagement metrics and audience sentiment to evaluate campaign success
• Coordinate content calendars and ensure timely delivery of KOL-generated content across social media channels
• Manage KOL budgets and track spending to ensure campaigns remain within allocated resources
• Report on KOL campaign results, providing insights and recommendations for future initiatives
• Liaise between internal marketing teams and KOL partners to resolve issues and optimise campaign delivery

What we're looking for

• Proven experience in influencer or KOL management, preferably within fragrance and personal care sectors
• Strong understanding of social media platforms, influencer ecosystems and digital marketing trends
• Excellent negotiation and relationship management skills with the ability to build rapport quickly
• Experience in contract negotiation, budget management and performance tracking
• Demonstrated ability to analyse engagement metrics and interpret campaign performance data
• Knowledge of the Malaysian influencer landscape and local social media culture
• Strong communication skills in English
• Organised, detail-oriented approach with the ability to manage multiple campaigns simultaneously
• Bachelor's degree in Marketing, Communications, Business or a related discipline
• Familiarity with content creation platforms and influencer management tools is preferred

About us

We are dedicated to building a strong presence in the Malaysian market through strategic marketing, customer-centric initiatives and authentic brand partnerships.