Integrated Marketing Executive

UOA Hospitality; Kuala Lumpur; Vor Ort; MYR 36.000 - 60.000; Vollzeit

Zusammenfassung

UOA Hospitality is seeking a Marketing Communications professional in Kuala Lumpur to support the planning and execution of integrated campaigns across digital and offline channels. You will develop content calendars, create visuals, and write in English and Mandarin to align with brand messaging.

You’ll collaborate with agencies and vendors, manage timelines, and assist with events, partnerships and digital advertising campaigns to drive brand initiatives.

Qualifikationen

• Diploma or Bachelor’s Degree in Marketing, Mass Communication, Advertising, Communications or a related field.
• 1–3 years of relevant experience in marketing, campaign execution, digital marketing or a similar role.
• Working knowledge of major social media platforms and digital marketing tools.
• Proficiency in Canva and basic photography and video editing skills. Familiarity with CapCut or similar tools is an advantage.
• Able to write clear, engaging copy and adapt content for different audiences and channels.
• Comfortable coordinating with agencies and vendors, communicating feedback and managing revisions and timelines.

Aufgaben

• Support the planning and execution of integrated marketing campaigns, promotions, launches and brand initiatives across digital and offline channels.
• Research market trends, customer needs and competitor activities to contribute relevant ideas during brainstorming and campaign planning.
• Coordinate campaign materials, schedules and logistics to ensure activities are delivered on time and in line with approved plans.
• Develop and maintain content calendars, and create, schedule and publish content across relevant social media platforms.
• Produce marketing materials using basic design, photography, video editing and copywriting skills, including visuals, short-form videos, captions and promotional copy.
• Write and adapt content in English and Mandarin, ensuring accuracy, clarity and consistency with each brand’s identity and messaging.
• Assist with digital advertising campaigns, working with the Marketing Manager and appointed agencies where applicable.
• Coordinate with agencies, designers, photographers, printers and other vendors to deliver marketing materials and activities.
• Prepare briefs, consolidate feedback, communicate revisions clearly and follow through on deliverables and deadlines.
• Liaise with internal departments to obtain information, coordinate approvals and ensure materials are accurate and ready for use.
• Support the planning and on-ground execution of events, roadshows, brand activations and collaborations.
• Assist with partner and vendor coordination, promotional materials, event logistics and post-event follow-up. Research potential partners, influencers and collaboration opportunities relevant to the brands and their audiences.
• Support execution through quotation sourcing, purchase requests, invoice processing and other required paperwork.
• Maintain project trackers, expenditure records and organised marketing assets.
• Follow up on outstanding actions and flag delays or issues promptly to the Marketing Manager.

Kenntnisse

Social media

Digital marketing tools

Copywriting

Canva

Photography basics

Video editing

CapCut familiarity

Vendor coordination

Ausbildung

Diploma/Bachelor in Marketing or related

Tools

CapCut

Jobbeschreibung

UOA Hospitality is seeking a Marketing Communications professional in Kuala Lumpur to support the planning and execution of integrated campaigns across digital and offline channels. You will develop content calendars, create visuals, and write in English and Mandarin to align with brand messaging.

You’ll collaborate with agencies and vendors, manage timelines, and assist with events, partnerships and digital advertising campaigns to drive brand initiatives.