Integrated Marketing Campaigns Lead

Takaful Malaysia Group; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Takaful Malaysia Group in Kuala Lumpur is seeking a Marketing Communication Manager to support the Head of Marketing Communications in delivering integrated strategies aligned with business objectives and brand priorities.

You will plan multi-channel campaigns across digital, social, advertising, and content, ensuring timely delivery while maintaining regulatory compliance. The role also involves performance analysis, stakeholder coordination, and budget tracking to maximise ROI.

Responsibilities

• Support the Head of Marketing Communications in executing integrated marketing and communication strategies that align with business objectives, brand priorities, and campaign goals.
• Plan and execute multi-channel marketing campaigns across digital, social media, advertising, content marketing, and customer engagement platforms, ensuring timely and effective delivery.
• Manage content development and brand communications, including marketing collateral, social media content, website updates, presentations, promotional materials, and campaign assets, while ensuring brand consistency and regulatory compliance.
• Monitor and analyse campaign performance, prepare marketing reports and insights, and recommend optimisation opportunities to improve effectiveness, customer engagement, and return on investment.
• Coordinate with internal stakeholders and external partners, including business divisions, branches, agencies, media partners, and vendors, to ensure seamless execution of marketing initiatives and campaigns.
• Support departmental operations and budget management, including project administration, timeline management, vendor coordination, and tracking of marketing expenditures to ensure efficient use of resources.

Job description

Takaful Malaysia Group in Kuala Lumpur is seeking a Marketing Communication Manager to support the Head of Marketing Communications in delivering integrated strategies aligned with business objectives and brand priorities.

You will plan multi-channel campaigns across digital, social, advertising, and content, ensuring timely delivery while maintaining regulatory compliance. The role also involves performance analysis, stakeholder coordination, and budget tracking to maximise ROI.