Immunology Brand Leader

AbbVie Sdn Bhd; Selangor; On-site; MYR 110,000 - 210,000; Full time

Job summary

AbbVie Sdn Bhd is seeking a Brand Manager for the Immunology portfolio. You will lead patient experience insights across Brand and Field teams and develop the Patient Journey to focus the Brand Team on patient-centric strategies, including CLM engagement and customization within AbbVie policies and applicable laws.

Key responsibilities include leading brand marketing strategy, driving promotional programs, coordinating with affiliates and regional teams, and building relationships with key

Qualifications

• Bachelor’s degree or equivalent.
• Minimum of 5 years’ experience in relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry.
• Prior experience in Immunology or other Specialty Care portfolio would be an added advantage.
• Marketing and sales track record of success within biotech/pharmaceutical or any other industry is preferred.
• Ability to translate strategies into actionable and realistic marketing actions.
• Ability to lead, motivate and coordinate cross functional teams.
• Solid working knowledge of healthcare environment and evolving landscape.
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge.
• Solid knowledge on finance principles and processes.

Responsibilities

• Lead and implement brand marketing strategy to achieve brand leadership within the framework of Business Unit’s objectives.
• Contribute to the setting of annual sales targets and monitor progress against budgets.
• Create and implement innovative promotional programs to support Sales Force activities and drive brand performance.
• Collaborate with cross-functional teams to reflect the business needs and market insights in marketing plans.
• Develop, support and manage in-market business, optimize resources to achieve goals.
• Engage with key opinion leaders and stakeholders to build brand image.
• Coordinate training activities and pre-launch campaigns for assigned products.
• Work with Market Access and Regulatory teams on pricing, reimbursement and compliance.

Education

Bachelor’s degree or equivalent

Job description

AbbVie Sdn Bhd is seeking a Brand Manager for the Immunology portfolio. You will lead patient experience insights across Brand and Field teams and develop the Patient Journey to focus the Brand Team on patient-centric strategies, including CLM engagement and customization within AbbVie policies and applicable laws.

Key responsibilities include leading brand marketing strategy, driving promotional programs, coordinating with affiliates and regional teams, and building relationships with key