Head of Social & Influencer Strategy

VML Canada (French); Kuala Lumpur; Híbrido; MYR 180 000 - 300 000; Tempo integral

Resumo da oferta

VML, part of WPP, seeks a senior leader in social media and influencer marketing in Malaysia to drive client growth and strategic initiatives. You will lead pitches, shape influencer strategies, and coordinate cross-functional teams.

The role demands senior client engagement, deep platform knowledge, and a track record of delivering measurable results. We offer a hybrid work model and the chance to shape award-winning campaigns.

Qualificações

• 7–8+ years' experience in social media, digital marketing, or influencer relations.
• Proven ability to lead and win high-value new business pitches.
• Strong understanding of agency business models, pricing, and profitability.
• Exceptional ability to translate business challenges into social-first campaigns.
• Demonstrated leadership of multi-layered teams under tight deadlines.
• Flawless presentation and persuasion skills in English; Mandarin/Bahasa Melayu a plus.

Responsabilidades

• Lead and win major social and influencer pitches for key clients.
• Drive growth by upselling social and influencer offerings across clients.
• Set strategy for influencer marketing and build long-term brand partnerships.
• Oversee cross-functional collaboration between Social@Ogilvy, Content Studio, PR and Creative.
• Guide measurement, ROI analysis, and platform partner collaborations.

Conhecimentos

Leadership

Strategic thinking

Pitch experience

Commercial acumen

English communication

Other language bonus

Team management

Descrição da oferta de emprego

VML, part of WPP, seeks a senior leader in social media and influencer marketing in Malaysia to drive client growth and strategic initiatives. You will lead pitches, shape influencer strategies, and coordinate cross-functional teams.

The role demands senior client engagement, deep platform knowledge, and a track record of delivering measurable results. We offer a hybrid work model and the chance to shape award-winning campaigns.