Growth Story Architect

Delphiventures; Malaysia; Hybrid; MYR 60,000 - 120,000; Full time

Job summary

Grvt is seeking a growth-minded creative lead who turns complex products into compelling stories and campaigns that drive growth metrics. The role blends concepting, creative direction, and strategic storytelling to shape GTM launches and end-to-end campaigns across channels.

You'll translate positioning into ideas that feel real to audiences, test concepts against funnel data, and partner with product, design, and growth teams to deliver measurable outcomes.

Qualifications

• A track record of concepts you've developed that shipped and moved measurable results.
• Comfort reading performance data (CTR, conversions, retention, engagement) to inform creative decisions.
• Strong creative business instincts with bold visual/motion direction.
• Deep fluency in current social and cultural trends.
• Experience working cross-functionally with Product, Product Marketing, Design and Growth teams.

Responsibilities

• Develop campaign concepts and translate positioning into ideas that move growth metrics.
• Collaborate with product marketing to craft core creative ideas for GTM strategies and launches.
• Turn positioning into simple, sharp concepts repeatable across channels.
• Lead creative direction and ensure visuals align with the strategic idea.

Skills

Concept development

Data analysis

Creative direction

Storytelling

Cross-functional collaboration

Trend analysis

Job description

Grvt is seeking a growth-minded creative lead who turns complex products into compelling stories and campaigns that drive growth metrics. The role blends concepting, creative direction, and strategic storytelling to shape GTM launches and end-to-end campaigns across channels.

You'll translate positioning into ideas that feel real to audiences, test concepts against funnel data, and partner with product, design, and growth teams to deliver measurable outcomes.