Growth-Oriented Creative Strategist

NSTY Holding Sdn Bhd; Selangor; On-site; MYR 100,000 - 167,000; Full time

Job summary

NSTY Holding Sdn Bhd operates in the Digital / Growth / Performance Creative space. The Creative Strategist role is based at NSTY Holding HQ, Empire City Damansara, Petaling Jaya, Selangor, and leads the process of testing creative ideas at scale, deriving insights from customer language to improve performance.

The role owns the creative hypothesis, guides concept development across formats, and maintains a structured backlog of assets with learning documentation to inform next iterations.

Qualifications

• 2-4+ years of relevant experience in performance creative or related roles.
• Understanding of Meta and TikTok creative performance.
• Ability to interpret ROAS, CPA/CAC, CTR and conversion signals.
• Strong research and messaging fundamentals.
• Able to produce production-ready briefs and keep a backlog.

Responsibilities

• Mine customer reviews and social chatter to identify pain points and language.
• Review Meta/TikTok performance metrics and organic response before ideation.
• Turn data into clear insights and define creative angles per persona and stage.
• Develop new concepts across video, creator-led, static and hybrid formats.
• Write hooks and talking points using customer language and proof.

Skills

Performance creative

Direct-response marketing

Creative strategy

Growth creative

Paid-social creative

Customer research

Copywriting

Organised

Job description

NSTY Holding Sdn Bhd operates in the Digital / Growth / Performance Creative space. The Creative Strategist role is based at NSTY Holding HQ, Empire City Damansara, Petaling Jaya, Selangor, and leads the process of testing creative ideas at scale, deriving insights from customer language to improve performance.

The role owns the creative hypothesis, guides concept development across formats, and maintains a structured backlog of assets with learning documentation to inform next iterations.