Growth Marketing Executive

Bluesky HR Consultancy Inc.; Kuala Lumpur; On-site; MYR 42,000 - 66,000; Full time

Job summary

Bluesky HR Consultancy Inc. is seeking a proactive Marketing Executive to support customer acquisition, affiliate coordination, and multi-channel content execution.

The role emphasizes performance marketing, partner management, and content delivery while driving in-year marketing improvements. The ideal candidate has a Bachelor's degree in marketing or related field and 1–4 years of relevant experience, with strong skills in segmentation, email marketing, paid ads, and content/SEO strategies.

Qualifications

• Bachelor's degree in marketing or related field.
• 1–4 years of relevant marketing experience.
• Understands and addresses the needs of target audiences to improve acquisition and retention.
• Builds and maintains strong relationships with affiliates and stakeholders.
• Supports affiliate accounts with attention to performance metrics and partner satisfaction.
• Proactively identifies opportunities for channel growth and campaign improvements.
• Uses data and insight to inform actions and support marketing effectiveness.

Responsibilities

• Support the execution of marketing initiatives aimed at improving conversion rates, new visitor traffic, and customer acquisition performance.
• Assist in monitoring and analyzing key metrics such as first-time deposit (FTD), revenue generation, and customer retention.
• Collaborate with internal teams to align marketing activities with monthly and quarterly forecasts.
• Support the acquisition and onboarding of new affiliate partners, ensuring smooth communication and timely approval processes.
• Help manage relationships with current affiliates, providing ongoing support to maintain engagement and performance.
• Contribute to cost optimization efforts, including improving performance metrics such as CPD and CPA.
• Assist in the management and expansion of marketing channels, identifying opportunities for new audience segments.
• Execute and maintain regular content output across social platforms, including Facebook, TikTok, Zalo, and Telegram.
• Help maintain and update Info Pages across key verticals (e.g., Sports, Aviator, Fishing), ensuring timely and accurate information.
• Participate in planning and executing marketing initiatives that support cost optimization and operational effectiveness.
• Contribute to the creation of content calendars and workflow processes to ensure timely content distribution across multiple platforms.
• Provide input for campaign planning and support testing or rollout of new marketing tools and strategies.

Skills

Marketing experience

Audience understanding

Affiliate relations

Affiliate management

Channel growth

Data-driven

Customer segmentation

Email marketing

Paid advertising

Content marketing

Search engine marketing

Education

Bachelor's degree in marketing or related field

Job description

Bluesky HR Consultancy Inc. is seeking a proactive Marketing Executive to support customer acquisition, affiliate coordination, and multi-channel content execution.

The role emphasizes performance marketing, partner management, and content delivery while driving in-year marketing improvements. The ideal candidate has a Bachelor's degree in marketing or related field and 1–4 years of relevant experience, with strong skills in segmentation, email marketing, paid ads, and content/SEO strategies.