Growth Architect: OX, Digital & Trade

Unilever; Malaysia; On-site; MYR 200,000 - 320,000; Full time

Job summary

Unilever seeks a Head of OX, Digital & Trade for Malaysia and Singapore markets. The role leads Operator Experience, digital demand generation, and trade marketing strategy, with Singapore marketing leadership and IBP ownership.

It requires shaping ambitious growth agendas, governance, and cross-market collaboration. In Malaysia, you will drive OX, digital, and trade initiatives while aligning with BMI/TTS planning and in-market acceleration.

Qualifications

• 7–10 years of marketing, trade marketing, or related fields.
• Strong commercial acumen and ability to translate insights into action.
• Experience in driving technology and transformation projects.
• Proven cross-functional collaboration with sales and marketing teams.
• Strong stakeholder and performance management skills.
• Ability to plan strategically across demand generation and investment governance.

Responsibilities

• Develop OX and growth strategy across channels and markets.
• Define operator segmentation and growth frameworks.
• Translate insights into scalable campaigns and engagement models.
• Design operator journey architecture for lead generation and conversion.
• Set KPIs for campaigns and ensure alignment with commercial priorities.
• Lead trade marketing strategy and investment governance.
• Drive digital transformation across MarTech, data, and platforms.
• Lead Singapore marketing planning, delivery, and IBP alignment.
• Build and coach OX, digital, and marketing teams.
• Govern budgets: BMI and TTS with ROI tracking.
• Align MY & SG markets on growth priorities.

Skills

Marketing leadership

Data-driven decisions

Cross-functional collaboration

Stakeholder management

Digital transformation

Strategic planning

Growth mindset

Job description

Unilever seeks a Head of OX, Digital & Trade for Malaysia and Singapore markets. The role leads Operator Experience, digital demand generation, and trade marketing strategy, with Singapore marketing leadership and IBP ownership.

It requires shaping ambitious growth agendas, governance, and cross-market collaboration. In Malaysia, you will drive OX, digital, and trade initiatives while aligning with BMI/TTS planning and in-market acceleration.