Global Data Intelligence Analyst for Marketing Analytics

Publicis Groupe; Kuala Lumpur; On-site; MYR 70,000 - 120,000; Full time

Job summary

Publicis Groupe is seeking a Data Intelligence Analyst to join a regional team. The role emphasizes data literacy, dashboard development, and cross-functional collaboration to support digital marketing initiatives.

You will work with Looker Studio, Tableau, Power BI, and BigQuery to transform data into actionable insights for multinational clients. The ideal candidate will have 1+ year in data processing, BI tooling experience, and a proactive, detail‑oriented approach within a fast-paced

Qualifications

• Minimum 1 year of experience in data processing, data engineering, ETL using SQL.
• Experience in BI technologies like Google Looker Studio, Tableau, and Power BI is a must, with intermediate-level skills.
• Hands‑on experience in data integration and manipulation using SQL, and BigQuery. Familiarity with GCP is an added plus.
• Knowledge of scripting and programming in Python, JavaScript or Typescript is an added.
• Familiarity with media research systems such as Netbase, Brandwatch, SimilarWeb, and SemRush is preferred.
• Advanced level user in Excel and PowerPoint: pivot tables, charts, v-lookups, and dashboard creation.
• A basic understanding of statistical analysis and research.
• Familiarity with media performance analytics and reporting would be an added.
• Self-starter, highly motivated, and
• Highly organized, able to multi-task, and set.
• Possess a desire to work for a high-profile, dynamic & results-based.

Responsibilities

• Develop and Manage Reporting Solutions - Design, build, and maintain data dashboards and reports using Looker Studio, Tableau, or Power BI, leveraging Google BigQuery to extract and visualize marketing data.
• Data Transformation and Analysis - Use Google BigQuery to load, clean, and transform large datasets, supporting digital marketing initiatives by ensuring data accuracy and reliability for campaign tracking and performance measurement.
• Insights Generation - Analyze campaign performance, audience data, and digital channels to generate actionable insights that inform marketing strategies, targeting, and media optimization efforts.
• Proposal and Report Building - Collaborate with cross-functional teams to develop data-driven proposals, presentations, and reports for internal stakeholders/clients.
• SQL and Python Data Manipulation - Write and optimize SQL queries to extract data from BigQuery, apply Python to automate workflows and conduct advanced analytics.
• Performance Optimization - Monitor and refine BigQuery workflows and queries to improve reporting efficiency and reduce processing time and costs.
• Data Governance and Compliance - Ensure marketing data complies with privacy regulations and data governance policies while maintaining high standards of data integrity and security.
• Actively participate in competitive intelligence roadmap discussions and prioritize analysis.
• Create and deliver data outputs, customized reports, ad hoc analyses, and data visualizations to support new business pitches across the region.
• Assist in managing and prioritizing multiple projects while maintaining necessary process documents and procedures to ensure data accuracy.
• Organized, detail-oriented, and QA-focused approach.
• Build strong working relationships with clients, vendors, and internal stakeholders across the region.
• Should actively participate in managing client requirements, maintaining SLAs & SOWs documentation, and team deliverables.
• One should be self-motivated to opportunities to improve existing client relationships.

Skills

Data literacy

Project management

Stakeholder management

SQL

Python

BigQuery

Data visualization

Communication

Tools

Looker Studio

Tableau

Power BI

Google BigQuery

Job description

Publicis Groupe is seeking a Data Intelligence Analyst to join a regional team. The role emphasizes data literacy, dashboard development, and cross-functional collaboration to support digital marketing initiatives.

You will work with Looker Studio, Tableau, Power BI, and BigQuery to transform data into actionable insights for multinational clients. The ideal candidate will have 1+ year in data processing, BI tooling experience, and a proactive, detail‑oriented approach within a fast-paced