FMCG Influencer & Content Lead, Malaysia & Singapore

WPP Media; Kuala Lumpur; Hybrid; MYR 150,000 - 200,000; Full time

Job summary

A leading global media company in Kuala Lumpur seeks a Key Client Influencer & Content Lead to drive influencer and content strategy for a major FMCG brand. This client-focused role combines strategic creativity with commercial leadership, managing a dedicated team and working closely with key market professionals. Candidates should possess over 10 years of experience in advertising or influencer marketing and be fluent in Bahasa Malaysia or Mandarin. The position promises a hybrid working model and dynamic market engagement.

Benefits

Employee resource groups

In-office events

Career growth opportunities

Qualifications

• 10–13 years' experience in advertising, PR, social media, or influencer marketing.
• FMCG category experience is essential.
• Proven track record in client leadership and revenue growth.
• Fluency in Bahasa Malaysia or Mandarin is required.
• Deep familiarity with Malaysian & Singaporean market context & culture.

Responsibilities

• Lead influencer and content strategy for a major FMCG brand.
• Manage client relationships and campaign delivery.
• Drive revenue growth and ensure client satisfaction.
• Collaborate with cross-functional teams for effective campaign execution.
• Mentor and inspire a dedicated delivery team.

Skills

Client leadership

Revenue growth

Influencer marketing

Analytical skills

Communication skills

Team management

Cultural relevance

Job description

A leading global media company in Kuala Lumpur seeks a Key Client Influencer & Content Lead to drive influencer and content strategy for a major FMCG brand. This client-focused role combines strategic creativity with commercial leadership, managing a dedicated team and working closely with key market professionals. Candidates should possess over 10 years of experience in advertising or influencer marketing and be fluent in Bahasa Malaysia or Mandarin. The position promises a hybrid working model and dynamic market engagement.