Finance Business Partner, CMO

Ant International; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Ant International is seeking a Finance Business Partner to support the CMO organization in Kuala Lumpur. The role owns annual budget planning, quarterly rolling forecasts, and marketing spend management to align resources with strategy. You will develop ROI frameworks, provide pre- and post-investment analyses, and influence senior leadership on spend decisions.

Strong English and Mandarin required. You'll collaborate with regional finance, procurement, and legal teams, and adapt to

Qualifications

• Bachelor's degree in Finance/Accounting or related field; CPA/ACCA preferred.
• 5–7 years FP&A experience; marketing spend management in tech a plus.
• Strong command of CAC/LTV and incrementality analysis; MS Excel/SQL/BI skills.
• Fluent English and Mandarin; able to partner with senior stakeholders.
• Willingness to work across time zones and cultures; based in Kuala Lumpur.

Responsibilities

• Serve as Finance Business Partner to the CMO org, owning budget planning and quarterly rolling forecasts.
• Manage marketing spend and ROI framework development to align with business strategy.
• Lead monthly/quarterly reviews, identify spend anomalies and efficiency opportunities.
• Approve budgets, review contracts, and govern purchase orders for the CMO group.
• Ensure accuracy of marketing expense accounting, including multi-currency allocations.
• Collaborate with HQ/regional teams to optimize expense processes and digital tool adoption.
• Support ad-hoc analysis and major sponsorship evaluations for the CMO office.

Skills

Cross-functional comms

Finance & Accounting

FP&A

Marketing ROI

Excel/SQL/BI

AI productivity tools

English & Mandarin

Education

Bachelor's degree in Finance/Accounting

CPA/ACCA or equivalent

Tools

Excel

SQL

BI

Job description

• Serve as the Finance Business Partner to the CMO organization, owning annual budget planning, quarterly rolling forecasts, and marketing spend management to keep resource allocation aligned with business strategy;
• Build and continuously refine the ROI evaluation framework for marketing investments (incentives, campaigns, brand sponsorships), delivering pre-investment business cases and post-investment reviews to guide spend decisions and budget reallocation;
• Lead monthly/quarterly business reviews, identify spend anomalies and efficiency opportunities, and provide finance-led recommendations to the CMO and CFO;
• Own day-to-day finance review and approval duties for the CMO organization, including budget approvals, financial review of contracts (commercial and payment terms), and PO governance;
• Ensure accuracy and compliance of marketing expense accounting, covering accrual management and cross-entity, multi-currency cost allocation;
• Partner with HQ and regional finance, procurement, and legal teams to optimize expense management processes and drive adoption of digital/AI tools;
• Support ad-hoc analysis and special projects for the CMO office (e.g., major sponsorship evaluations, resource reviews).

Job Requirements

• Bachelor's degree or above in Finance, Accounting, Economics, or related fields; CPA/ACCA or equivalent qualification is a plus;
• 5–7 years of experience in FP&A or business finance; prior exposure to marketing spend management in internet, payments, or platform companies preferred;
• Solid command of marketing ROI frameworks (CAC/LTV, incrementality analysis), strong modeling and data skills (Excel/SQL/BI); hands-on experience with or strong interest in AI productivity tools;
• Excellent cross-functional communication and influencing skills, comfortable partnering with senior executives and business stakeholders; full professional proficiency in both English and Mandarin;
• Adaptable to cross-timezone, cross-cultural collaboration; open to being based in either Kuala Lumpur;
• Resilient under pressure with a strong sense of ownership; commercially astute and a fast learner, staying curious about new things and able to drive work forward independently in ambiguous situations.