F&B Marketing Manager: Brand & Campaigns Lead

WILD YEAST BAKERY CAFE SDN. BHD.; Selangor; On-site; MYR 90,000 - 150,000; Full time

Job summary

Halla Holla, a F&B / Bakery Café brand focused on sourdough, is seeking a Marketing Manager to develop and execute strategies that strengthen the brand, drive traffic to outlets, and support expansion.

You will manage campaigns across social media, plan paid ads (Meta, Google), coordinate with operations and partners, and ensure consistent brand identity. 3–5 years in marketing and a related degree are ideal.

Qualifications

• Diploma or degree in Marketing, Business, Communications, Digital Marketing, or related field.
• Approximately 3–5 years of marketing experience, preferably in F&B, retail, hospitality, or consumer brands.
• Strong understanding of social media and digital advertising.
• Experience managing Meta Ads and/or Google Ads is an advantage.
• Excellent communication, copywriting, presentation, and project-management skills.

Responsibilities

• Develop monthly, quarterly, and annual marketing plans and strategies aligned with company sales and expansion targets.
• Develop campaigns for existing outlets, new outlet openings, seasonal promotions, and new product launches.
• Work closely with Operations to increase outlet traffic, average spending, repeat visits, and overall sales.
• Manage the overall content direction for Instagram, TikTok, Facebook, Google Business Profile, and other relevant channels.
• Plan and manage paid advertising campaigns, including Meta Ads and Google Ads.
• Develop seasonal campaigns and identify collaboration opportunities with brands, malls, communities, schools, offices, and corporate partners.
• Maintain consistent brand identity across outlets, menus, packaging, social media, advertising, and promotional materials.
• Prepare and control the marketing budget and track spending to ensure marketing activities generate measurable business results.
• Prepare monthly marketing performance reports and analyse campaign performance.
• Visit outlets and participate in events, launches, and activations when required.

Skills

Strong communication

Copywriting

Presentation

Project management

Social media

Digital advertising

Education

Diploma or Degree in Marketing or related field

Tools

Meta Ads

Google Ads

Job description

Halla Holla, a F&B / Bakery Café brand focused on sourdough, is seeking a Marketing Manager to develop and execute strategies that strengthen the brand, drive traffic to outlets, and support expansion.

You will manage campaigns across social media, plan paid ads (Meta, Google), coordinate with operations and partners, and ensure consistent brand identity. 3–5 years in marketing and a related degree are ideal.