Executive - Public Relations

Genting Malaysia Bhd; Malaysia; On-site; MYR 60,000 - 90,000; Full time

Job summary

RWB Genting Malaysia Berhad in Genting Highlands is seeking an Executive - Public Relations to support the team in securing positive media coverage and engaging with mainstream media and influencers for RWG products.

You will develop PR strategies, write English press releases, coordinate events, manage media relations, and assist with crisis communication while collaborating with internal stakeholders.

Qualifications

• Bachelor’s degree in Mass Communication, Public Relations, Journalism, or related field.

Responsibilities

• Collaborate with the team to develop and implement effective PR strategies aimed at enhancing brand equity and achieving business objectives in all targeted markets.

Skills

Media relations

Press release writing

Event planning

Crisis communication

English language

Bahasa Malaysia

Mandarin (advantage)

Education

Bachelor’s degree in Mass Communication, Public Relations, Journalism

Tools

Social listening tools

Job description

Executive - Public Relations# Careers## Executive - Public RelationsApply: Genting Highlands: Full time: Posted 2 Days Ago: JR171**Company:**RWB Genting Malaysia Berhad**Opportunities are endless and there's always something new to explore and learn with every step of your journey at Genting Group**The PR Executive will play a key role in securing positive media coverage and building engagement with mainstream media as well as influencers/KOLs for Resorts World Genting (RWG) products. **Responsibilities:*** Collaborate with the team to develop and implement effective PR strategies aimed at enhancing brand equity and achieving business objectives in all targeted markets.* Coordinate with internal stakeholders to plan media coverage, align activity calendars, and address any arising issues.* Write clear, compelling, and professionally crafted English press releases and speeches that align with the company’s messaging and objectives.* Prepare various communication materials including media briefings, Q&As, social media content, and other materials aligned with business goals.* Organize, coordinate, and execute PR events and campaigns.* Build and maintain strong relationships with print, broadcast, online, and social media, as well as with influencers/KOLs.* Prepare communication materials and manage media-related matters during crises.* Perform any other duties or tasks as assigned by the Head of Department. **Requirements:*** Bachelor’s Degree in Mass Communication, Public Relations, Journalism, or a related field.* Minimum of 1 year of relevant working experience in Media or Public Relations. Fresh graduates are encouraged to apply.* Excellent written and verbal communication skills in English and Bahasa Malaysia. Proficiency in Mandarin is an added advantage.* Demonstrated ability to write professional English press releases and speeches tailored for diverse audiences and media platforms.* Established media and influencer/KOL network with a proven track record in executing successful PR campaigns and securing media coverage.* Must have experience in social listening and monitoring, including hands-on use of social listening tools* Exceptional organizational and planning abilities with keen attention to detail in executing campaigns and events.* Knowledge and experience in crisis communication are an added advantage.