Executive, Product Management

DKSH Group; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm in Malaysia is looking for an Executive in Product Management to support their marketing objectives. The role involves planning and organizing activities, managing product launches, and maintaining client relationships. The ideal candidate should have a Bachelor's degree in Marketing or Business Administration and specialized knowledge in Healthcare. This position demands strong project management and communication skills, fluent English, and proficiency in analytical tools.

Qualifications

• Fluent in English, both written and spoken.
• Demonstrate appreciation for cultural sensitivities in interactions.
• Strong analytical background required.

Responsibilities

• Support the Senior Marketing Manager in planning and organizing activities.
• Monitor rates paid to advertising media owners.
• Lead in product launches and manage inventory levels.
• Liaise with clients for funding on marketing activities.
• Work closely with Sales team on retailer negotiations.

Skills

Healthcare specialization

Strong client management

Project management

Statistical analysis

Strong communication skills

Proficiency in office tools

Education

Bachelor Degree in Marketing/Business Administration

Job description

Title: Executive, Product Management

Location: Petaling Jaya, MY, MY

Global Business Unit: HEC

Job Function: Marketing

Requisition Number: 184410

Job Summary

• Support the Senior Marketing Manager to plan, organize and implement activities in line with department marketing objectives.
• To integrate the objectives from brand owners/clients and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
• To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities
• Consumer marketing (bundle buys, gift with purchased, etc.) translating to increased sell through and strengthened market share

General Responsibilities

Advertising & Promotion

• To monitor and obtain the most reasonable rates paid to advertising media owners from the various media formats for e.g. electronic / print / radio / outdoor
• To establish close business liaison and promote goodwill / public relation with media owners
• Formulate and monitor the implementation of advertising and promotion strategies and its effectiveness in meeting preset objectives

Product Management

• To play a strategic role in ensuring range and product selection meets market trends and requirements
• To monitor the brands proactive approach towards consumer tastes and preferences at the local level
• To ensure inventory levels are managed within contractual agreements
• To ensure trade returns are managed within contractual agreements
• To conduct financial feasibility study of promotion activities to ensure in line with profit objectives
• To provide listing standards for the distribution channels taking into account product relevance, sales potential, entry cost (listing), market return risks, etc.
• To lead in new product launches. This shall encompass developing the product launch plan, setting timetable, determining retail price level (benchmarked to product strategy, margin strategy, competitor and market tolerance level), roll-out timing, sample preparation (where applicable), POSM support requirements, display standards, etc., to be executed by the sales and finance teams

Business Management

• To fully utilize the Regionally Aligned Brand Planning templates for all clients
• To ensure all marketing activities are within allocated A&P budget determined for relevant agencies
• To ensure pre-financing of marketing activities on behalf of client are recovered within agreed terms
• To liaise closely with clients to secure full or partial activities funding for ad-hoc activities
• To work closely with Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns in line with delivering department profit objectives

Functional Skills and Knowledge

• Preferably potential candidate/s specializing in Healthcare - pharmaceuticals.
• Demonstrate strong understanding of clients' industry/business/products/ strong client management and communication skills.
• Proven project management skills.
• Strong analytical background and knowledge of statistical analysis methods.
• Demonstrate appreciation and respect for cultural sensitivities especially in cross-country/-cultural interactions.
• Fluent in English, both written and spoken.
• Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)

Education

• Minimum Bachelor Degree in Marketing/Business Administration