Executive - Performance Media

Publicis Groupe Malaysia; Kuala Lumpur; Hybrid; MYR 36,000 - 56,000; Full time

Benefits offered by this job

Generous leave entitlements

Cashless comprehensive medical coverage

Hybrid working schedule

Job summary

Publicis Groupe Malaysia is seeking a digital marketing professional to lead local paid online acquisition efforts across various platforms including social media and search engines. The ideal candidate will have a BA/BS or equivalent, with 0-2 years of experience in digital marketing and strong analytical skills. This role provides generous leave entitlements and comprehensive medical coverage.

Candidates should demonstrate an entrepreneurial mindset and have a solid understanding of performance marketing KPIs.

Qualifications

• 0-2 years’ experience in digital marketing.
• Strong experience with performance marketing and online acquisition tools.
• Acute analytical skills and familiarity with relevant KPIs.

Responsibilities

• Help in the strategy for and execute local paid online acquisition efforts.
• Collect data and track the performance of all marketing activities.
• Manage day-to-day workflow and setup for projects and campaigns.

Skills

Digital marketing

Performance marketing

Time management

Data analysis

Education

BA/BS or equivalent

Tools

Online acquisition tools

Job description

Responsibilities

• Help in the strategy for and execute all local paid online acquisition efforts including:
• Facebook, Twitter, Instagram ads, Tik Tok, LinkedIn
• Search engine marketing (SEM), Search Engine Optimisation (SEO)
• Google Display Network (GDN) and other Banner ads
• Affiliates
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
• Manage day to day workflow and setup for projects and campaigns across platforms
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
• Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
• Spearheading relations with account team working on common accounts to ensure alignment with clients
• Ability to troubleshoot technical issues on campaigns
• Innovating to improve performance, growth and profitability across all channels
• Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
• Share best practices with peers within group
• Accountability and full ownership for campaign performance and aligned KPIs

Qualifications

• BA/BS or equivalent
• 0-2 years’ experience in digital marketing
• Strong experience with performance marketing and online acquisition tools and networks
• Entrepreneurial mindset and willing to get hands dirty
• Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them
• Excellent time management and organisation skills, comfortable in meeting tight deadlines
• Strong leadership abilities and track‑record of hitting targets with limited resources/budget
• Previous experience working in a start-up or dynamic high-growth company a plus

Additional Information

Our employee benefits package comprises the following:

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional company closure for all four major festive celebrations.
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest, relax & recharge – office closure last week of December every year.
• Phone allowance