Executive - Digital Content (MY & SG), 1 Year Contract

L'Occitane; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

L’Occitane en Provence Malaysia is seeking an Executive - Digital Content (MY & SG) to plan, create, publish, and optimise digital content and visual assets across multiple digital touchpoints to support brand awareness, customer engagement, website traffic and sales conversion, while driving SEO initiatives across the Malaysia and Singapore markets.

You will lead email campaigns, optimise content for SEO, localise regional content for Malaysia and Singapore, and collaborate with CRM to drive

Qualifications

• Possess a degree in communications, marketing or related digital content qualifications.
• Fresh graduate or 1 year of working experience in marketing or content creation capacity.
• Familiar with designing application for editing and enhancing graphic content.
• Experience in email marketing and understanding of e-commerce is an added advantage.
• Good understanding of brand identity design including color, imagery, typography and layout.
• Familiar with email marketing platforms such as Klaviyo or Iterable.

Responsibilities

• Plan, create, publish, and optimise digital content and visual assets across multiple digital touchpoints to support brand awareness, customer engagement, website traffic and sales.
• Develop engaging and conversion-focused copy for email newsletters, blogs, website content, PDPs, paid advertising and other marketing materials.
• Research target audiences, trends, search behaviour, and topics to drive content strategy.
• Adapt and localise regional or global content for Malaysia and Singapore markets.
• Create, design, or adapt visual assets for EDM/CRM, website, blog and campaigns.
• Plan and manage monthly email calendars, designing, building, testing and executing newsletters.
• Ensure accurate audience segmentation, campaign setup, and KPI monitoring; optimise campaigns with A/B testing.
• SEO optimisation for pages, blogs, landing pages and PDPs to boost organic traffic.
• Collaborate with CRM teams to develop and optimise email automation journeys.

Skills

Copywriting

Analytics

SEO basics

Email marketing

Project management

Stakeholder management

Education

Bachelor's degree in communications, marketing or related digital content

Tools

Photoshop

Illustrator

Canva

Microsoft Office

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Executive - Digital Content (MY & SG), 1 Year Contract

Born of a simple gesture in 1976, L’Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth.

With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature.

Our culture is built through everyday moments, how we behave, make decisions and show up for each other.

With Trust as our foundation, Curiosity as our compass, Excellence as our standard, we create lasting Impact for the people around us and our planet.

Job Summary

The Executive - Digital Content (MY & SG) is responsible for planning, creating, publishing, and optimising digital content and visual assets across multiple digital touchpoints to support brand awareness, customer engagement, website traffic and sales conversion, while driving SEO initiatives across the Malaysia and Singapore markets.

Key Responsibilities:

Content Writing & Development

Develop engaging and conversion-focused copy for email newsletters, blog articles, website content, PDP, paid advertising, and other marketing materials.

Research target audiences, consumer trends, search behaviour, and relevant topics to develop effective content.

Ensure all content is aligned with brand guidelines, campaign objectives, and target audience needs.

Adapt and localise regional or global content for local markets where required.

Visual Content Creation

Create, design, or adapt visual assets for EDM/CRM, website, blog, PDP, paid advertising, and marketing campaigns.

Ensure visual is optimised for different digital platforms and aligned with brand guidelines to support campaign testing and performance optimisation.

Email Marketing

Plan and manage monthly email calendars across Malaysia and Singapore market.

Design, build, test, and execute email newsletters according to campaign timelines and business objectives.

Ensure accuracy in audience segmentation and campaign setup.

Work closely with the CRM team to develop, set up, and optimise email automation journeys.

Monitor email performance and conduct A/B testing on subject lines, copy, visuals, layouts and CTAs to improve engagement and conversion.

Support the consolidation and analysis of campaign data and key email KPIs/metrics.

Optimise content and apply SEO best practices for website pages, blogs, landing pages, and PDPs to improve search performance, user experience, and conversion.

Conduct keyword research and optimise content to improve organic search visibility and traffic.

Monitor and analyse SEO, content performance, and identify opportunities for continuous optimisation.

Key Skills

Copywriting skills with the ability to write for both brand engagement and conversion.

Intermediate visual design skills using tools such as Adobe Photoshop, Adobe Illustrator, Canva, or similar platforms.

Basic understanding of SEO principles

Familiarity with email marketing platforms such as Klaviyo or Iterable is an advantage.

Ability to analyse performance data and translate insights into actionable improvements.

Organisational, project management and stakeholder management skills.

Requirements:

Education

Possess a degree in communications, marketing or related digital content qualifications.

Fresh graduate or 1 year of working experience in marketing or content creation capacity

Familiar with designing application for editing and enhancing graphic

Experience in email marketing and understanding of e-commerce is an added advantage

Good understanding on principles of brand identity design (color, imagery, typography, layout)

Familiar with design and creation of emails marketing platform e.g., Klaviyo, Iterable

Skills:

Photoshop, Illustrator, Microsoft office, Adobe Photoshop / Graphic Design Proficiency

Setting Priorities in Tasks Planning

Integrity

Persistence

Organized

Detailed

Good Communications Skills

L’Occitane en Provence is an equal opportunities employer. One way we act on this is by continuously fostering a more diverse and inclusive workplace and organizational culture. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive-minded individuals who embody our core behaviors — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability.

We welcome applications from people of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability statuses, and all other dimensions of diversity.