Email Marketing Coordinator

Selkirk Sport; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Benefits

Growth opportunities

Job summary

Selkirk Sport in Kuala Lumpur is seeking an Email Marketing Coordinator to lead lifecycle and promotional campaigns, focusing on engagement, conversions, and brand loyalty across email and SMS channels.

You will build automated flows, segment lists, track performance, and collaborate with Creative, Analytics, and Product teams to ensure timely launches and mobile-friendly communications. Experience with Maestra, Bloomreach, Klaviyo and GA/Looker Studio is preferred.

Qualifications

• 2+ years of experience in email marketing, lifecycle marketing, or marketing automation.
• Proficiency with email marketing platforms and automated workflows.
• Strong understanding of SMS marketing, A/B testing, and deliverability fundamentals.
• Analytical skills to interpret performance data and apply insights.
• Professional communication and attention to detail.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Build and execute email and SMS campaigns focused on engagement, conversions, and brand loyalty.
• Develop automated lifecycle flows including welcome, post-purchase, win-back, and replenishment.
• Execute customer list segmentation for targeted messaging.
• Ensure messaging aligns with product launches and brand initiatives.
• Track campaign metrics and report on performance, deliverability, and revenue.
• Collaborate with Creative, Analytics, and Paid Media teams to maintain brand consistency.

Skills

Email marketing

Lifecycle marketing

Marketing automation

SMS marketing

A/B testing

Deliverability fundamentals

Analytics

Communication

Multitasking

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Maestra

Bloomreach

Klaviyo

Google Analytics

Looker Studio

Job description

Selkirk Sport

At Selkirk Sport, we’re passionate about pushing the boundaries of pickleball innovation. Our mission is Fuel the Pickleball Obsession by creating the sport’s premier products and ecosystem. As a leading global brand in premium pickleball equipment, we’re expanding our international presence and seeking top-tier talent to support our growth in the U.S. and abroad.

We pride ourselves on a culture of excellence, collaboration, and continuous improvement. Selkirk applies first-principles thinking to design scalable, process-driven systems that create lasting operational advantage.

The Email Marketing Coordinator is responsible for executing and optimizing email and SMS marketing programs to drive customer engagement and revenue growth. The role focuses on delivering lifecycle and promotional campaigns that align with broader brand initiatives and product launches. Key functions include campaign building, list segmentation, performance tracking, and cross-functional coordination to ensure high-impact, mobile-optimized communications.

Why Join Selkirk Sport?

• Lead brand design for the #1 brand in pickleball —an industry on the rise.
• Work on high-impact projects seen by millions.
• Collaborate with a fast-moving, innovative brand design team.
• Enjoy a high-energy work environment where your ideas shape the future of the sport.
• Competitive salary, benefits, and opportunities for growth.

Key Responsibilities

Campaign Management & Execution

• Build and execute email and SMS marketing campaigns focused on engagement, conversions, and brand loyalty.
• Develop and refine automated lifecycle flows, including welcome, post-purchase, win-back, and replenishment sequences.
• Execute customer list segmentation to ensure targeted and personalized messaging.
• Ensure all messaging aligns with established product launch timelines and brand initiatives.

Performance Optimization & Analysis

• Track and report on key campaign metrics, including engagement, deliverability, and revenue contribution.
• Conduct A/B testing on subject lines, creative assets, calls-to-action (CTAs), and audience segments to optimize performance.
• Use data-driven insights to identify opportunities for improvements in personalization and retention strategies.
• Maintain compliance with email marketing regulations and industry best practices for deliverability.

Platform & Technology Management

• Manage campaign builds within marketing automation platforms such as Maestra, Bloomreach, or similar tools.
• Utilize Google Analytics, Looker Studio, or related reporting tools to monitor and share performance insights.
• Work with Customer Data Platforms (CDPs) and e-commerce integrations to enhance targeting and personalization capabilities.

Cross-Functional Collaboration

• Partner with Creative and Content teams to produce visually engaging and mobile-optimized communications.
• Coordinate with Analytics and Paid Media teams to maintain consistent brand messaging across all channels.
• Support the maintenance of internal documentation and the development of updated marketing processes.

Qualifications

Required:

• 2+ years of experience in email marketing, lifecycle marketing, or marketing automation.
• Proficiency with email marketing platforms (e.g., Maestra, Bloomreach, Klaviyo) and automated workflows.
• Strong understanding of SMS marketing, A/B testing, and deliverability fundamentals.
• Analytical skills with the ability to interpret performance data and apply insights.
• Professional communication skills and high attention to detail.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience with Customer Data Platforms (CDPs).
• Familiarity with e-commerce, consumer products, or the sporting goods industry.
• Experience with Google Analytics or Looker Studio reporting.