Director, NI APAC Marketing

Emerson; Bayan Lepas; Remote; MYR 572,000 - 858,000; Full time

Job summary

Emerson seeks a Director of APAC Marketing to lead regional strategy, execution, and business performance across Asia-Pacific (excluding China). You will partner with Global Marketing Leadership and regional teams to drive demand generation, brand awareness, and pipeline growth while delivering measurable business outcomes.

You will influence global strategy, manage a diverse regional team, and translate market insights into actionable plans, traveling regularly across APAC and beyond as

Qualifications

• Experience leading regional or global marketing programs.
• Proven ability to drive growth through integrated campaigns.
• Strong communication with executive stakeholders.

Responsibilities

• Lead APAC regional marketing strategy outside China in alignment with global objectives.
• Develop and execute annual and multi-year regional plans.
• Coach and develop a diverse, matrixed team across multiple countries.

Skills

Regional marketing leadership

Strategy development

Cross-functional leadership

Executive communication

Education

Bachelor's degree or equivalent

Tools

Marketing analytics

Job description

Position Summary

If you are a Director, APAC Marketing professional looking for an opportunity to grow your career, Emerson has an exciting opportunity for you. In this strategic leadership role, you will lead regional marketing strategy, execution, and business performance across Asia-Pacific, excluding China. As a key member of both the Global Marketing Leadership Team and Regional Marketing Leadership Team, you will connect enterprise growth priorities with regional market needs, helping drive customer engagement, demand generation, brand awareness, pipeline growth, and sustainable business results. This position offers the opportunity to influence global strategy, partner with senior leaders across the organization, and lead a talented, geographically diverse team across some of the world's most dynamic markets.

Job Description

Position Summary

If you are a Director, APAC Marketing professional looking for an opportunity to grow your career, Emerson has an exciting opportunity for you. In this strategic leadership role, you will lead regional marketing strategy, execution, and business performance across Asia-Pacific, excluding China. As a key member of both the Global Marketing Leadership Team and Regional Marketing Leadership Team, you will connect enterprise growth priorities with regional market needs, helping drive customer engagement, demand generation, brand awareness, pipeline growth, and sustainable business results. This position offers the opportunity to influence global strategy, partner with senior leaders across the organization, and lead a talented, geographically diverse team across some of the world's most dynamic markets.

In This Role, Your Responsibilities Will Be

• Lead the APAC regional marketing organization outside China, including direct and matrixed team members across multiple countries, cultures, and functions.
• Develop and execute annual and multi-year regional marketing strategies aligned with global business objectives and regional growth priorities.
• Build, coach, and develop a collaborative, accountable, and customer-focused team that supports individual growth and organizational success.
• Partner with sales, services, business, and marketing leaders to identify market opportunities, understand customer needs, and prioritize growth investments.
• Lead integrated demand generation and customer engagement programs across digital marketing, communications, events, partner marketing, technical marketing, and thought leadership initiatives.
• Adapt global campaigns, messaging, and customer experiences to increase relevance, engagement, and business impact across local markets.
• Establish success measures, evaluate campaign and program performance, and optimize investments based on measurable business outcomes, including pipeline, revenue contribution, and customer engagement.
• Serve as an external spokesperson and thought leader through industry events, customer engagements, conferences, media opportunities, social channels, and internal forums.
• Communicate compelling perspectives on company strategy, solutions, customer challenges, industry trends, and emerging opportunities.
• Translate customer insights and regional market dynamics into recommendations that influence global strategy, investment decisions, and execution priorities.
• Collaborate closely with Global Marketing, Product Marketing, Business Units, Operations, Communications, and regional teams to drive shared business outcomes.
• Manage regional budgets, workforce planning, performance reporting, resource allocation, and operational excellence initiatives.
• Champion data-informed decision-making, operational discipline, continuous improvement, and cross-functional accountability.
• Represent APAC marketing within global and regional leadership forums, ensuring regional perspectives help inform enterprise-wide decisions.

Who You Are

You see ahead to future possibilities and translate them into breakthrough strategies. You create competitive and breakthrough strategies that show a clear connection between vision and action. You build strong customer relationships and deliver customer-centric solutions. You develop people to meet both their career goals and the organization's goals while fostering collaboration, accountability, and high performance across diverse teams.

For This Role, You Will Need

• Significant experience in marketing, commercial strategy, business leadership, or a related field with responsibility for regional, multinational, or global programs.
• Demonstrated success leading, coaching, and developing geographically distributed teams within multicultural environments.
• Experience in test and measurement, industrial technology, enterprise software, manufacturing technology, engineering-focused industries, business-to-business technology, or other complex technical markets.
• Strong business and commercial judgment, with the ability to connect marketing investments to customer engagement, pipeline generation, revenue growth, and business outcomes.
• The ability to understand technical products, engineering-driven solutions, and customer applications and translate them into meaningful business value.
• Experience turning complex concepts into clear, compelling, and customer-relevant communications.
• A demonstrated ability to influence senior stakeholders and collaborate effectively across functions in a global, matrixed organization.
• Experience developing marketing strategies and delivering measurable outcomes through integrated marketing programs and go-to-market initiatives.
• Excellent written, verbal, and executive-level presentation skills in English.
• The ability and willingness to travel regularly across APAC and internationally.
• Residence within the APAC region, subject to applicable employment and work authorization requirements.
• A bachelor's degree, professional qualification, or an equivalent combination of practical experience and demonstrated success in engineering, computer science, marketing, business, communications, or a related field.

Preferred Qualifications That Set You Apart

• Knowledge of the test and measurement market, engineering workflows, or adjacent industrial technology sectors.
• Experience owning APAC regional marketing strategy, growth planning, and execution.
• Experience working within a complex, highly matrixed global organization.
• Proficiency in an Asian language in addition to professional fluency in English.
• A master's degree in business administration, international business, marketing, engineering, or a related field.
• Experience representing an organization through executive presentations, customer events, industry conferences, media engagements, analyst briefings, or thought leadership programs.
• Experience leading marketing transformation, digital marketing, commercial excellence, or customer experience initiatives.

Our Culture & Commitment To You

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing.

We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

WHY EMERSON

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

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About Emerson

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability. With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety. We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!

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