Director, Commerce

WPP Media Limited; Kuala Lumpur; Hybrid; MYR 300,000 - 600,000; Full time

Job summary

WPP Media is seeking a Director of ecommerce to lead full-funnel commerce strategy, campaign management, DTC, and retail media expertise for our client teams.

You will understand retail platforms, partner with AdTech networks, identify growth opportunities, and deliver end-to-end commerce solutions across cross-functional client teams. Collaboration across marketplaces, affiliates, and tech partners is essential.

Qualifications

• 10+ years of experience in ecommerce/retail strategy and client management.
• Experience leading cross-functional teams across marketing, commerce, and analytics.
• Strong knowledge of retail media and performance marketing.

Responsibilities

• Champion the adoption of WPPCommerce across existing and new business.
• Develop end-to-end media strategies by integrating commerce and brand media.
• Design measurement frameworks for retail media formats and track ROI.
• Lead relationships with marketplaces, affiliates, and retail partners.

Skills

Ecommerce strategy

Partner management

Campaign management

Client relationship management

Multiplatform experience

Tools

Pacvue

Skai

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet,clientsand communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people.It’swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

Reporting of the role: This rolereports to theHead of Media Practices& worksclosely with Headofecommerce, WPP MediaAPAC

Role Description

The Director of ecommerce brings thought leadership in full funnel commerce strategy and planning, ecommerce campaign management, DTC, and retail media expertise to the WPP Media, delivering best-in-class solutions across our client teams.

This role will understand the capabilities of commerce platforms including retail media networks and AdTech partners and willassistin solving complex business problems through simplified POVs. The role willidentifyproduct, process, or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients.

This role will have the opportunity to work across multiple client accounts,Affiliateand influencer marketing teams, performance marketing,retail, tech and analytics partners, and support highly dynamic cross-functional project teams.This role is designed to deliver Commerce strategic support to our clients andWPP clientteams. The roleis responsible foroperationalizing best practices, developing commerce solutions, and delivering client businessobjectives.

Job Responsibilities:

Strategic Leadership:

• Champion the adoption ofWPPCommerce across existing and new business
• Supportclientteams (investment,performance,planning,data, and analytics) to deliver comprehensive solutions thataccomplishclient’s businessobjectives.
• Support the integration between commerce and brand media to develop end-to-end mediastrategyfor clients.
• Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.
• Assistin developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
• Develop robust partnerships with keymarketplaces (Lazada, Shopee etc.), affiliates (shopback, involveasiaetc.),other retail partners (Foodpanda, Grab etc.)
• Define priorities, targets, and budgets, adapting global playbooks and guidelines into actionable local plans.
• Collaborate with planning and buying teams to create comprehensive playbooks outlining how to integratedigital/non-digitalretail media formats into overall client campaigns.

Client Success:

• Collaborate closely withclientteams to execute best-in-class campaigns aligned with clientobjectives.
• Consult with agencies and clients, translating business briefs into actionable retail media strategies.
• Drive performance acrossmarketplaceaccounts, ensuring alignment with broader commerce strategies.
• Design measurement frameworks forall retail mediaformats, considering factors like lift studies, in-store traffic data, and promotional code tracking,to trackeffectiveness and client ROI.

Operational Excellence:

• Build and refine internal tools, processes, and reporting dashboards to streamline retail media operations, enhance performance tracking, and enable data-driven decision-making. Proactively streamline processes for enhanced collaboration within GroupM Commerce and with our clients.
• Develop frameworks, case studies, and training materials to continuously elevate biddable commerce media buying.
• Proactivelyidentifyand evaluate emerging platform capabilities, pilot new ad products, and negotiate favourable partnership terms tomaintainour competitive edge.
• Develop and run training program to raise group capability across key Commerce capability.

Commercial

• Take ownership on pipelining, forecasting and delivery of group Commerce solutionsand projects.
• Provide accountability across the assigned Group for commercial outcomes of all projects,productsand services.
• To report against the business growth targets, working closely with the client and market leads to deliver them.

What it takesto be successful

• Expert knowledge on the Retail landscape and relevant topics within the industry
• Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions.
• Agile and collaborative approach to designing and developing capabilities with strong sales, business, and commercial acumen.
• High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals.
• Effective in both verbal and writing when presenting / packaging projects to the clients and internal stakeholders is a much.
• Experienced trainer, having worked with marketing teams to deliver learning & development programs.
• Strong data & tech partner management capabilities, with established relationships in place with key partners
• Highly organised, detail orientated, QA-focused withdemonstratedproject management capabilities.
• Ability to work in a matrix organisation, managing complexity and challenges.
• Flexibility to work in a cross-functional team but also have the initiative to problem solve independently.
• Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
• 10+ years of experience inecommerce/retail strategy, partner management,ecommerce campaignmanagementand client relationship management
• Experience in campaign management and optimization across multiple retail platforms (Lazada, Shopee,Foodpanda, Criteo, Google, Meta,Tiktokshopetc.).
• Experience with retail bid management platforms, such asPacvueor Skai

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, andwe’rejust as committed to employee growth as we are to responsible media investment.WPP Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions, grow their networks, and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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