Digital Strategy, Consultant

AIA Malaysia; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

AIA Malaysia is seeking a Digital Strategy Consultant to enhance the corporate website, partnering with business, technology teams and external vendors to deliver digital initiatives and improve customer experience.

You will monitor analytics, optimise SEO/GEO, define user stories, conduct UAT, and ensure governance and accessibility while supporting business objectives.

Qualifications

• Bachelor’s degree in marketing, digital marketing, business administration, IT, or related discipline.
• Approximately 4–8 years of experience in Digital Strategy, Digital Marketing, Website Management or Digital Product Delivery.
• Experience managing corporate websites or digital platforms; working with cross‑functional stakeholders and external vendors.
• Exposure to Agile ways of working, including user story preparation and UAT.
• Experience using digital analytics tools and SEO platforms is preferred.

Responsibilities

• Digital Experience & Website Optimisation across the corporate site and journeys.
• Coordinate enhancement requests from internal/external stakeholders to align with priorities.
• Plan and execute the website enhancement roadmap with business and tech teams.
• Gather requirements, write user stories, acceptance criteria and test scenarios.
• Coordinate delivery with vendors for timely, high‑quality implementations.
• Perform UAT, deployment verification and production validation for releases.

Skills

Digital Strategy

Digital Marketing

Website Management

Agile & UAT

Analytics & SEO

Education

Bachelor's degree in Marketing, Digital Marketing, Business Admin or IT

Tools

Adobe Analytics

SEO platforms

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people’s lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose‑led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About The Role

The Digital Strategy Consultant is responsible for supporting the continuous enhancement and optimisation of AIA Malaysia’s digital experience, with the corporate website serving as the primary digital platform.

The role partners with business stakeholders, technology teams and external vendors to deliver digital initiatives, improve customer experience, optimise search discoverability, and ensure website quality and governance. Leveraging customer insights, digital analytics and industry best practices, the role contributes to delivering an engaging, accessible and high‑performing digital experience that supports AIA Malaysia’s business objectives.

• Digital Experience & Website Optimisation
• Coordinate and manage enhancement requests for the corporate website from internal and external stakeholders, ensuring alignment with business priorities.
• Support the planning and execution of the website enhancement roadmap in collaboration with business and technology teams.
• Gather business requirements and prepare user stories, acceptance criteria and test scenarios for digital enhancements.
• Coordinate delivery with development and content management vendors to ensure timely, high‑quality implementation.
• Perform User Acceptance Testing (UAT), deployment verification and production validation for website releases, including e‑commerce journeys.
• Monitor post‑release performance and coordinate issue resolution where required.
• Continuously identify opportunities to improve customer experience, usability and website performance.
• Digital Performance & Insights
• Monitor website hygiene + performance through analytics platforms.
• Prepare monthly and ad‑hoc performance reports, highlighting trends, anomalies and optimisation opportunities.
• Analyse customer behaviour and digital performance data to recommend improvements.
• Support the tracking of digital KPIs and contribute insights that enhance business performance.
• Search Optimisation (SEO & GEO)
• Coordinate implementation of SEO and Generative Engine Optimisation (GEO) initiatives to improve search visibility and AI discoverability.
• Partner with the appointed SEO agency to prioritise and implement technical and content optimisation recommendations.
• Collaborate with Product Marketing, Corporate Communications and Content teams to ensure digital content follows SEO/GEO best practices.
• Work closely with Technology and UI/UX teams to assess and implement approved optimisation initiatives.
• Monitor search performance and recommend continuous improvements.
• Digital Governance & Website Quality
• Monitor website quality and Digital Certainty Index (DCI) using Siteimprove and other digital governance tools.
• Prioritise improvements relating to:
• Website accessibility
• Website hygiene
• SEO quality
• Content quality
• Broken links and technical compliance
• Coordinate remediation activities with development partners and internal stakeholders.
• Support compliance with AIA Group digital standards, accessibility requirements and governance guidelines.
• Anti‑money‑laundering screening alerts for E‑Commerce purchases
• Stakeholder & Vendor Management
• Build effective working relationships with business stakeholders, technology teams and external partners.
• Coordinate website enhancement requests across multiple business units.
• Manage external agencies and vendors to ensure timely delivery and adherence to agreed service levels.
• Support digital initiatives through effective communication, coordination and project follow‑up.

Minimum Job Requirements

Qualification:

Bachelor’s degree in marketing, Digital Marketing, Business Administration, Information Technology, Computer Science or a related discipline.

Experience

• Approximately 4–8 years of relevant experience in Digital Strategy, Digital Marketing, Website Management, Digital Experience or Digital Product Delivery.
• Experience managing corporate websites or digital platforms.
• Experience working with cross‑functional stakeholders and external vendors.
• Exposure to Agile ways of working, including user story preparation and UAT.
• Experience using digital analytics tools and SEO platforms is preferred.
• Experience within financial services or regulated industries is an advantage.
• Adobe Analytics would be an added advantage

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up‑to‑date.