Digital Media Optimizer

ParagonCorp; Kuala Lumpur; On-site; MYR 48,000 - 64,000; Full time

Job summary

ParagonCorp is seeking a Digital Media Optimizer to maximize performance across digital channels through data-driven content planning, campaigns, and continuous optimization.

You will collaborate with Brand, Marketing, and cross-functional teams to transform consumer insights and performance data into impactful content and campaigns.

Qualifications

• Bachelor’s degree in marketing or related field.
• At least 2 years in digital marketing, social media or content.
• Strong writing and communication skills.
• Ability to analyze data and extract insights.

Responsibilities

• Develop weekly and monthly content plans across digital channels.
• Ensure content aligns with campaigns and brand objectives.
• Plan and execute digital activities across social media, SEO, CRM, and others.
• Monitor and analyze digital performance to identify opportunities.
• Use analytics and social listening to evaluate content effectiveness.
• Translate performance data into actionable recommendations.
• Stay updated with digital trends and formats.
• Collaborate with internal teams and partners to deliver content.

Skills

Digital marketing

Social media

Content creation

Analytics

Communication

Writing

Creative mindset

Education

Bachelor's degree in Marketing/Communications/Digital Marketing

Tools

Social listening tools

Analytics platforms

Job description

We’re looking for a Digital Media Optimizer to help maximize the performance of our digital channels through data-driven content planning, campaign execution, and continuous optimization.

You’ll work closely with Brand, Marketing, and other cross-functional teams to turn consumer insights and digital performance data into impactful content and campaigns.

What You’ll Do

• Develop weekly and monthly content plans and calendars across digital channels.
• Ensure digital content is aligned with brand campaigns, objectives, and communication strategies.
• Plan and execute digital activities across social media, SEO, CRM, and other relevant channels.
• Monitor and analyze digital performance to identify opportunities for improvement.
• Use analytics and social listening tools to evaluate content and campaign effectiveness.
• Translate performance data and consumer insights into actionable recommendations.
• Stay up to date with digital trends, platform developments, and emerging content formats.
• Collaborate with internal teams and creative partners to deliver engaging and effective digital content.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.
• Minimum 2 years of relevant experience in digital marketing, social media, content, media, or a related field. Internship and experience from other industries are welcome.
• Good understanding of social media, digital marketing, and content fundamentals.
• Strong communication and writing skills, with an eye for engaging content.
• Creative mindset with an understanding of visual and digital content.
• Comfortable working with digital analytics and performance data.