Digital Marketing - VP

OCBC Malaysia; Malaysia; On-site; MYR 50,000 - 80,000; Full time

Job summary

OCBC Malaysia is seeking a Digital Marketing Specialist to shape the bank's online presence, drive customer acquisition and retention, and collaborate with cross-functional teams on innovative campaigns.

You will develop campaigns across social, email and search, analyze performance with Google Analytics and Adobe Analytics, and manage budgets to maximize ROI while staying ahead of industry trends.

Qualifications

• Degree in Marketing, Communications or related field.
• Strong grasp of digital marketing channels (social, email, search).
• Experience with data analytics and campaign measurement.

Responsibilities

• Develop and execute digital marketing campaigns across social media, email, and search engine marketing.
• Collaborate with cross-functional teams to create engaging content and promotions that drive customer engagement.
• Analyze campaign performance using data and analytics tools, and provide insights to inform future marketing strategies.
• Stay up-to-date with the latest digital marketing trends and technologies, and recommend new initiatives to drive business growth.
• Manage and optimize digital marketing budgets to ensure maximum ROI.

Skills

Digital marketing

Analytical

Creative

Problem solving

Communication

Project management

Analytics tools

Education

Bachelor's degree in Marketing or Communications

Tools

Google Analytics

Adobe Analytics

Job description

WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here. This is the broad job description of the job profile. Definitive job description should be reviewed and discussed between you and your manager.

Digital Marketing Specialist

Why Join Imagine being part of a team that shapes the digital presence of one of Singapore's most established banks. As a Digital Marketing Specialist at OCBC, you'll play a key role in creating engaging online experiences that drive customer acquisition and retention. You'll have the opportunity to work on innovative campaigns, collaborate with cross-functional teams, and develop your skills in a dynamic and fast-paced environment.

How you succeed

To excel in this role, you'll need to stay up-to-date with the latest digital marketing trends and technologies. You'll work closely with stakeholders to understand business objectives, develop targeted marketing strategies, and measure campaign effectiveness. Your ability to analyze data, think creatively, and communicate effectively will be essential in driving digital marketing success.

What you do

• Develop and execute digital marketing campaigns across various channels, including social media, email, and search engine marketing
• Collaborate with cross-functional teams to create engaging content and promotions that drive customer engagement
• Analyze campaign performance using data and analytics tools, and provide insights to inform future marketing strategies
• Stay up-to-date with the latest digital marketing trends and technologies, and recommend new initiatives to drive business growth
• Manage and optimize digital marketing budgets to ensure maximum ROI

Who you are

• A degree in Marketing, Communications, or a related field
• At least 3 years of experience in digital marketing, with a proven track record of success
• Strong understanding of digital marketing channels, including social media, email, and search engine marketing
• Analytical and creative, with excellent problem‑solving skills
• Excellent communication and project management skills, with the ability to work effectively in a team environment
• Knowledge of data and analytics tools, such as Google Analytics and Adobe Analytics

Who we are

As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future. We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer

• Competitive base salary.
• A suite of holistic, flexible benefits to suit every lifestyle.
• Community initiatives.
• Industry-leading learning and professional development opportunities.

Equal opportunity.

Fair employment.

Selection based on ability and fit with our culture and values.

What we offer

• Competitive base salary.
• A suite of holistic, flexible benefits to suit every lifestyle.
• Industry-leading learning and professional development opportunities.
• Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Let’s build the bank we need for the future we want.

Find the best version of yourself in a friendly, supportive team.

Build lasting value in your community.

Help people grow their assets, business, and investments.

Take your learning as far as you can.

Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here

As the longest established Singapore bank, formed in 1932 from the merger of three local banks, we have grown from strength to strength to become a regional financial services group. With a deep history in Asia, we offer the most comprehensive coverage across ASEAN and Greater China, complemented with a presence in the leading economies of New York, London and Sydney. We are the second largest financial services group in Southeast Asia by assets with one of the world’s highest credit rating (Aa1 by Moody’s and AA- by both Fitch and S&P). We offer private banking services through our wholly-owned subsidiary, Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals. Our insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia.