Digital Marketing Specialist

Les Mills Asia Pacific; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Fitness studio access

In-house workout facilities

Work-life balance

Job summary

Les Mills Asia Pacific is seeking a hands-on Digital Marketing Specialist in Kuala Lumpur to drive lead generation, engagement and conversion. You will manage campaigns across email, CRM, SEO/SEM and paid media, build automated customer journeys, and optimise data flows with HubSpot and related tools.

You will work with Marketing, IT and other teams to untangle systems, improve processes and deliver measurable growth across Southeast Asia and Australia.

Qualifications

• 3+ years of relevant experience in digital marketing, CRM, email marketing, marketing automation or a related role.
• Bachelor’s Degree or Diploma in Marketing, Business, or a related field.
• Hands-on experience executing and optimising digital campaigns across multiple channels.
• Hands-on experience implementing, configuring or optimising CRM and marketing automation platforms, ideally HubSpot.
• Experience building automated workflows, customer journeys, audience segments and personalised communications.

Responsibilities

• Execute and optimise digital campaigns across email, CRM, paid media and other relevant digital channels.
• Support lead generation, nurturing and conversion initiatives across key customer segments.
• Support SEO, SEM and paid media initiatives to improve search visibility, traffic and conversion.
• Build and optimise automated communications and customer journeys using HubSpot, Mailchimp and other platforms.
• Manage audience segmentation, personalisation, lead workflows and customer data integrity.
• Identify opportunities to improve campaign effectiveness and efficiency through automation and optimisation.
• Track and analyse digital campaign, website, lead-generation and conversion performance.
• Turn performance data into clear insights and practical recommendations for improvement.
• Collaborate with the Digital Growth Manager and wider Marketing team to support digital growth priorities.

Skills

Digital marketing

Lead generation

Campaign optimization

Data-driven decision making

Analytical thinking

Education

Bachelor's Degree or Diploma in Marketing, Business, or related field

Tools

HubSpot

Mailchimp

Job description

Join Les Mills Asia Pacific and help us inspire millions to move!

Are you a hands-on digital marketer who loves solving problems, figuring out how things work, and finding smarter ways to get results?

We’re looking for a Digital Marketing Specialist to join our team in Kuala Lumpur and help us grow and optimise our digital marketing across Southeast Asia and Australia.

About the Role

Reporting to the Digital Growth Manager, you’ll play a hands-on role in executing and optimising digital marketing activity that drives lead generation, customer engagement and conversion.

You’ll work across digital campaigns, email, SEO, SEM, paid media, CRM and marketing automation. Just as importantly, you’ll help us untangle existing systems and processes, troubleshoot challenges and find practical ways to improve how our digital marketing works. You’ll work closely with Marketing, IT and other teams as we continue building out HubSpot and connecting our campaigns, customer data and marketing automation.

This role will suit someone who enjoys both the technical and performance sides of marketing, and who is curious, resourceful and comfortable figuring things out. You’ll have the independence to explore and solve problems yourself, while knowing when to ask questions, collaborate and bring others in.

What You’ll Be Doing

Execute and optimise digital campaigns across email, CRM, paid media and other relevant digital channels.

Support lead generation, nurturing and conversion initiatives across key customer segments.

Support SEO, AEO, GEO and SEM initiatives to improve search visibility, traffic and conversion.

Build and optimise automated communications and customer journeys using HubSpot, Mailchimp and other relevant platforms.

Manage audience segmentation, personalisation, lead workflows and customer data integrity.

Identify opportunities to improve campaign effectiveness and efficiency through automation and optimisation.

Track and analyse digital campaign, website, lead-generation and conversion performance.

Turn performance data into clear insights and practical recommendations for improvement.

Work closely with the Digital Growth Manager, wider Marketing team and other departments to support digital growth priorities.

What We’re Looking For

At least 3 years of relevant experience in digital marketing, CRM, email marketing, marketing automation or a related role.

Bachelor’s Degree or Diploma in Marketing, Business, or a related field.

Hands-on experience executing and optimising digital campaigns across multiple channels.

Hands-on experience implementing, configuring or optimising CRM and marketing automation platforms, ideally HubSpot.

Experience building automated workflows, customer journeys, audience segments and personalised communications.

Practical understanding of SEO, SEM, paid media, campaign tracking and conversion optimisation.

A curious, resourceful and solutions-focused mindset, with the resilience and patience to work through complex systems and challenges where the answer may not be immediately obvious.

A proactive approach to learning and problem-solving, with the confidence to investigate and troubleshoot independently and the judgement to ask for support when needed.

Strong attention to detail and confidence working with campaign and customer data.

A collaborative approach and willingness to work across Marketing, IT and other teams to get things done.

Work Authorisation Requirements

This is a full-time, on-site position based in Kuala Lumpur, Malaysia. Applicants must be currently based in Malaysia, able to work full-time from our KL office, and possess valid Malaysian work authorisation. Visa sponsorship or relocation support is not available.

You’ll Love This Role If You...

Get satisfaction from figuring things out, especially when the answer isn't immediately obvious.

Enjoy untangling complex systems and finding better ways to make them work together.

Like using data to understand what's working, what's not and what to do next.

Enjoy taking ownership while still collaborating and asking for help when needed.

Get excited about automation, smarter customer journeys and making marketing more effective and efficient.

What We Offer

A dynamic, collaborative and supportive team environment.

Exposure to digital marketing across Australia and Southeast Asia.

The opportunity to work across acquisition and performance marketing while helping us evolve our CRM and automation capabilities.

The chance to help evolve how Les Mills Asia Pacific uses data, technology and digital marketing to drive growth.

And, of course, the opportunity to contribute to our mission of creating a fitter planet.

We also value work-life balance and offer a range of fitness initiatives, including access to a workout studio with equipment and virtual workouts at our office.

Location & Hours

This is a full-time position based in our Kuala Lumpur office, conveniently located just a 5-minute walk from an MRT station.

Les Mills Asia Pacific is committed to fostering a diverse and inclusive workplace. We encourage applications from all backgrounds.

About the Company

Les Mills has been delivering life changing fitness experiences since 1968 when our namesake, four-time Olympic athlete Les Mills opened his first gym in Auckland, New Zealand.

Les Mills Asia Pacific (LMAP) was founded by Bill Robertson in 1996 who, after bringing BODYPUMP to Australia in 1995, went on to co-found Les Mills International in 1997. Now an international group fitness brand, Les Mills moves over six million people a week in over 100 countries through its world-leading group exercise programs.

LMAP is responsible for the licensing of Les Mills programs and group fitness solutions, the education of Les Mills Instructors, and the provision of SMART TECH fitness equipment throughout Australia and Southeast Asia. LMAP is For a Fitter Planet. We achieve this by creating success for our customers.

Perks and benefits Fun working environment, in-house workout studio