Digital Marketing Specialist

Blacksire; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing firm in Kuala Lumpur is seeking an experienced Digital Marketing Specialist to lead their digital campaigns. You will optimize channels like social media and paid ads, analyze performance metrics, and develop strategies to enhance brand visibility. The ideal candidate has a diploma or degree in marketing with at least 2 years of experience in digital media, particularly in social channels like Facebook and Instagram. You'll play a critical role in driving successful marketing initiatives that generate quality leads.

Qualifications

• 2 years of working experience in digital marketing, especially in paid media.
• Proven track record in managing social media campaigns effectively.
• Understanding of marketing budgets and ROI optimization.

Responsibilities

• Optimize digital marketing channels for lead generation.
• Manage social media channels including Facebook, Instagram, and LinkedIn.
• Create content and landing pages to enhance user experience.

Skills

Digital marketing strategies

Social media management

Pay-per-click advertising

SEO strategies

Content creation

Education

Diploma or Bachelor's Degree in Marketing or related fields

Tools

Facebook Ads

Google AdWords

Email marketing tools

Job description

We are looking for an experienced and result-driven Digital Marketing Specialist to join our awesome marketing team! As a Digital Marketing Specialist at our company, you will be key person in charge of executing the company’s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. He/she is also involved in exploring different advertising platform to ensure choosing the best options and customize the marketing strategies based on requirements of each branding/project.

Job Responsibilities

Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.

Identify, propose new channels and develop new/improving existing channel marketing strategies and implement marketing plans. Manage social media channels: Facebook, Telegram, Instagram, TikTok, Email Marketing, Twitter, LinkedIn, Discord, Line.

Targeting specific channels to promote products and services, including pay-per-click advertising, social media platforms, emails, website contents and SEO strategy and evaluating acquisition report.

Monitor online campaign results and optimise marketing campaigns, generate quality lead and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).

Calculating accurate marketing budgets for each campaign, analysing campaign results and ads performance, and optimizing campaign to improve ROI.

Regular monitor competitor social media sites and create competitor’s analysis report.

Create content, landing pages and optimize user experience to increase qualified marketing leads and conversions.

Liaise with internal and external media marketing, social media teams, SEO and outsourcing.

Analyze and report audience information and demographics, as well as the success of the social media projects.

Conduct market research, analyze and identify the latest trends/technologies in order to stay abreast of the industry trends.

Key Qualifications

Candidate must possess at least a Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communication or Advertising/Media.

Requires 2 years of working experience in strategizing and optimizing paid media strategies on various channels including Facebook/Instagram, AdWords, YouTube and other third-party ad platforms.

Well-versed in Facebook’s algorithm and strong familiarity with multiple social media platforms to enhance brand awareness, impressions and has a proven track record in managing and optimizing paid media campaigns.

Tech savvy and has good knowledge of online marketing tools.

Experience in marketing agency, e-Commerce, affiliate marketing or dropshipping business will be an added advantage.

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