Digital Marketing Specialist

LOVE A LOAF Georgetown; George Town; On-site; MYR 100,000 - 150,000; Full time

Job summary

A local bakery in George Town is seeking a Full-time Digital Marketing Specialist to enhance their online presence. You will craft and manage digital marketing campaigns, handle social media content, and oversee online advertising. The ideal candidate should possess a diploma in marketing, along with 2-3 years of experience in the field, especially in the F&B sector. Proficiency in Mandarin is mandatory. Enjoy competitive salaries, incentives, and a dynamic work environment with opportunities for career growth.

Benefits

Competitive salary + performance incentives

Staff meal daily

F&B discount privileges

Career growth and training opportunities

Fun working environment

Qualifications

• 2-3 years of relevant work experience required.
• Experience in digital marketing, preferably in F&B or retail sector.
• Must speak and read in Chinese.

Responsibilities

• Plan, develop, and manage digital marketing campaigns.
• Handle content creation on social media platforms.
• Manage online advertising via Meta Ads.
• Create campaigns for food delivery platforms.
• Monitor and respond to digital inquiries.
• Track performance and generate reports.
• Collaborate with internal teams on promotions.
• Stay current with digital trends in F&B.

Skills

Digital content creation

Social media management

Copy-writing

Data analysis

Basic design skills

Education

Diploma or Degree in Marketing or related field

Tools

Meta Ads Manager

Canva

Adobe Illustrator

Job description

Requirements for this role

LOVE A LOAF Georgetown is hiring a Full time Digital Marketing Specialist role in George Town, Pulau Pinang. Apply now to be part of our team.

• Looking for candidates available to work:
  • Mon morning
  • Mon afternoon
  • Mon evening
  • Tue morning
  • Tue afternoon
  • Tue evening
  • Wed morning
  • Wed afternoon
  • Wed evening
  • Thu morning
  • Thu afternoon
  • Thu evening
  • Fri morning
  • Fri afternoon
  • Fri evening
  • Sat morning
  • Sat afternoon
  • Sat evening
  • Sun morning
  • Sun afternoon
  • Sun evening
• 2-3 years of relevant work experience required for this role

Job description

About The Role

We are a growing bakery company, and we’re looking for a creative, digitally savvy Digital Marketing Executive to elevate our online presence and drive foot traffic and orders. If you’re passionate about food, social media, and engaging digital content, we’d love to hear from you.

Key Responsibilities

- Plan, develop, and manage digital marketing campaigns to promote our brand, products, and promotions.

- Handle content creation and daily posting on social media platforms (Instagram, Facebook, TikTok, etc.).

- Manage online advertising (Meta Ads) to increase engagement, bookings, and delivery orders.

- Create and manage campaigns for food delivery platforms (e.g., GrabFood, foodpanda, ShopeeFood).

- Monitor and respond to comments, reviews, and inquiries across digital channels.

- Track performance and generate weekly/monthly reports (traffic, engagement, ROI, etc.).

- Collaborate with internal teams (kitchen, operations, design) for promotions, launches, and events.

- Stay on top of digital trends and competitor activity in the F&B space.

What we are looking for

• Diploma or Degree in Marketing, Mass Communication, or related field.
• 1 to 3 years of experience in digital marketing, preferably in the F&B or retail sector.
• Proficient in Meta Ads Manager and social media analytics.
• Strong copy-writing and content planning skills (especially for food and lifestyle audiences).
• Experience with basic design tools (Canva, Adobe Illustrator, etc.) is a plus.
• Able to work independently, manage multiple tasks, and meet campaign deadlines.
• Passionate about food, marketing, and engaging storytelling.
• Sources of the material and collateral for campaign & product packaging.
• Compulsory to able to speak and read in Chinese language

What We Offer

1) Competitive salary + incentives for performance.

2) Staff meal (2 bread & 1 drinks daily / F&B discount privileges).

3) Opportunities for career growth and training.

4) Fun and dynamic working environment.

Benefits

• Additional leave
• Free parking
• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Experience

• Digital Marketing Executive position: 1 year (Preferred)

Language

• Mandarin (Compulsory)

Job Types: Full-time, Permanent