Digital Marketing & Personal Assistant

Agensi Pekerjaan BGC Group (Malaysia) Sdn Bhd; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

BGC Group is seeking a driven Digital Marketing & Brand Lead to steer our psychotherapy-focused marketing and brand development. You will craft psychology-informed content in English and Mandarin, and lead campaigns to expand into international Chinese-speaking markets.

The role includes personal and executive assistance to the Founder, requiring strong organisation and discretion, with hybrid/remote work options available.

Qualifications

• Diploma or degree in Psychology, Counselling, Marketing, Business or related field.
• Preference for psychology background with trauma-informed/addiction knowledge.
• Proven digital marketing experience with strong business acumen.
• Excellent proficiency in English and Mandarin, written and spoken.
• Strong knowledge of Instagram, Threads, Xiaohongshu and Chinese trends.
• Skilled in content creation, social media management and digital tools.
• Highly organised, independent, proactive with multiple responsibilities.
• Personal/executive assistant experience is advantageous.

Responsibilities

• Develop and execute marketing strategies to promote psychotherapy services and grow client base.
• Create engaging, psychology-informed content in English and Mandarin.
• Develop brand awareness across Singapore and Chinese markets (China, HK, Taiwan).
• Research audience behaviour, market trends and growth opportunities.
• Manage social media campaigns, track performance and generate inquiries.
• Ensure content is scientifically grounded, culturally sensitive and ethical.
• Manage Founder’s calendar, travel, events and admin tasks.
• Coordinate meetings, research, presentations and personal arrangements.

Skills

Digital marketing

Brand development

Content creation

Social media management

English & Mandarin

Market research

Education

Psychology degree

Marketing degree

Tools

Instagram

Xiaohongshu

Threads

WeChat

Job description

BGC group is seeking a creative, resourceful and commercially driven individual to lead our digital marketing and brand development, with a particular focus on addiction psychotherapy, trauma and behavioural psychology.

The successful candidate will manage our social media presence, expand our reach into international and Chinese-speaking markets, and provide personal and executive assistance to the Founder.

*Hybrid/Remote work arrangements available.

Key Responsibilities

Digital Marketing & Business Development

• Develop and execute marketing strategies to promote psychotherapy services and grow our client base.
• Create engaging, psychology-informed content in English and Mandarin Language.
• Develop brand awareness and marketing opportunities across Singapore and Chinese-speaking markets, including China, Hong Kong and Taiwan.
• Research audience behaviour, market trends and opportunities for business growth.
• Manage social media campaigns, track performance and generate qualified client enquiries.
• Ensure all content is scientifically grounded, culturally sensitive and professionally ethical.

Personal & Executive Assistance

• Manage the Founder's calendar, appointments, correspondence and scheduling.
• Coordinate meetings, travel, events and professional engagements.
• Assist with research, presentations, administrative duties and personal arrangements.
• Handle confidential information with professionalism and discretion.

Requirements

• Diploma or degree in Psychology, Counselling, Marketing, Business or a related field.
• Strong preference for candidates with a psychology or counselling background, particularly knowledge of trauma-informed approaches, addiction and behavioural psychology.
• Proven digital marketing experience with strong business acumen and a results-driven mindset.
• Excellent proficiency in English and Mandarin, both written and spoken.
• Strong knowledge of Instagram, Threads, Xiaohongshu and Chinese digital marketing trends.
• Skilled in content creation, social media management and digital marketing tools.
• Highly organised, independent, proactive and comfortable managing multiple responsibilities.
• Previous personal or executive assistant experience is advantageous.

Ideal Candidate

Someone who combines an understanding of human psychology with strong commercial instincts. You should be equally comfortable translating psychological research into engaging digital content, developing strategies to attract clients across different markets, and supporting the day-to-day needs of a busy professional.