Digital Marketing Lead - Luxury Beach Resort

PARKROYAL Langkawi Resort; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

PARKROYAL Langkawi Resort in Langkawi, Malaysia, seeks a seasoned Digital Marketing Manager to plan and execute a comprehensive digital strategy aligned with Sales & Marketing. You will leverage owned, earned, and paid media, manage budgets, and report ROI across channels including SEO/SEM, email, social media and display advertising.

Requirements include a Diploma/Degree in Digital Marketing or related field, 5+ years in digital marketing within an international hotel group, English and Bahasa

Qualifications

• Diploma or degree in Digital Marketing or related field.
• Minimum 5 years of hands-on digital marketing in an international hotel chain.
• Proven experience in SEO/SEM, email marketing, social media and analytics tools.
• Knowledge of hospitality industry and digital marketing channels.
• Fluency in English and Bahasa Malaysia; strong communication and teamwork.

Responsibilities

• Plan, build and execute a Digital Marketing Plan aligned with Sales & Marketing.
• Leverage owned, earned and paid media for a comprehensive strategy.
• Coordinate with advertising and media experts to improve results.
• Monitor landing pages in line with the resort's Digital Marketing plans.
• Measure ROI and KPIs and prepare accurate reports on performance.
• Prepare and manage the Digital Marketing annual budget with the Director of S&M.
• Research competitors and provide improvement suggestions.
• Maintain the resort's information and digital image libraries across platforms.
• Manage and coordinate all aspects of the resort's websites.
• Track and measure SEO, SEM and Google Analytics metrics.
• Collaborate on digital advertising with Corporate Digital Marketing and agencies.
• Support social media strategies and campaigns aligned with plans.
• Ensure brand delivery on social platforms and report monthly progress.
• Assist forecasting with the Director of Sales & Marketing.

Skills

SEO/SEM

Email marketing

Social media

Analytics tools

Display advertising

Hospitality industry knowledge

Digital marketing channels

Communication skills

Education

Diploma or Degree in Digital Marketing or relevant field

Tools

Google Analytics

Job description

PARKROYAL Langkawi Resort in Langkawi, Malaysia, seeks a seasoned Digital Marketing Manager to plan and execute a comprehensive digital strategy aligned with Sales & Marketing. You will leverage owned, earned, and paid media, manage budgets, and report ROI across channels including SEO/SEM, email, social media and display advertising.

Requirements include a Diploma/Degree in Digital Marketing or related field, 5+ years in digital marketing within an international hotel group, English and Bahasa