Digital Marketing Executive / Manager

Cresswell; Kuala Lumpur; Hybrid; MYR 150,000 - 200,000; Full time

Job summary

A growing life sciences company in Kuala Lumpur is looking for a digital marketing specialist to lead regional strategies. You will manage marketing automation tools and CRM systems while developing content and driving SEO efforts. The ideal candidate holds a degree in Digital Marketing and has experience with social media management. Enjoy a dynamic environment with opportunities for career progression and a hybrid work model to balance flexibility and collaboration.

Benefits

Competitive salary

Performance-based incentives

Dynamic team environment

Career progression opportunities

Flexible working options

Qualifications

• Proficiency in English (written and spoken).
• Hands-on experience with marketing automation platforms.
• Strong understanding of social media management, SEO, and digital analytics tools.

Responsibilities

• Develop and execute regional digital marketing strategies.
• Manage marketing automation tools to design and track campaigns.
• Drive SEO and social media strategies for high engagement.

Skills

Digital marketing strategies

Marketing automation tools

CRM systems

SEO strategies

Content creation

Social media management

Data analysis

Education

Diploma or Degree in Digital Marketing

Tools

Marketo

Pardot

HubSpot

Salesforce

Google Analytics

SEMrush

Job description

The Role:

Key Responsibilities

• Develop and execute regional digital marketing strategies aligned with sales and business goals.
• Manage marketing automation tools (Marketo, Pardot, HubSpot) to design, run, and track campaigns.
• Serve as an expert user of CRM systems (Salesforce, HubSpot) to segment audiences, manage campaigns, and measure ROI.
• Drive SEO and social media strategies, ensuring high engagement and visibility across LinkedIn, X (Twitter), and other relevant platforms.
• Create and post high-impact content that increases brand awareness and generates Marketing Qualified Leads (MQLs).
• Work closely with the sales team to align digital campaigns with pipeline development and account-based marketing strategies.
• Oversee and update the company website in collaboration with the Webmaster, ensuring content accuracy, SEO optimization, and consistent branding.
• Track, analyze, and report performance metrics for all digital channels to drive continuous improvement.

Ideal Profile:

Requirements

• Diploma or Degree in Digital Marketing, Marketing Communications, or related field.
• Proficiency in English (written and spoken).
• Hands‑on experience with marketing automation platforms (Marketo, Pardot, HubSpot).
• Advanced skills in CRM systems (Salesforce, HubSpot preferred).
• Strong understanding of social media management, SEO, and digital analytics tools (Google Analytics, SEMrush, etc.).
• Proven ability to manage and update company websites, working alongside a Webmaster or IT team.
• Self‑motivated, proactive, and detail‑oriented, with the ability to work independently and remotely.
• Flexible to work from both remote/home office and Velgen’s regional offices as needed.

What We Offer

• Opportunity to build and lead regional digital marketing for a growing life sciences company.
• Dynamic, international, and collaborative team environment.
• Exposure to global biotech and genomics leaders.
• Competitive salary and performance-based incentives.
• Hybrid work model for flexibility and work-life balance.

What's on Offer?

• Strong opportunities to progress your career
• Leadership Role
• Flexible working options