Digital Marketing Executive

Meteor; Kuala Lumpur; On-site; MYR 30,000 - 50,000; Full time

Job summary

A digital marketing firm in Kuala Lumpur seeks a motivated individual for developing and executing digital advertising strategies. The role involves creating content, managing campaigns, and optimizing performance across platforms. Candidates should possess strong communication skills and a passion for digital marketing. Competitive benefits are offered in a dynamic environment.

Benefits

Competitive Salary

Medical, Dental, and Optical Coverage

Annual Bonus

Company Trip & Team Building

Opportunities for salary increments and career growth

Young working environment

Qualifications

• At least 1 year experience in a relevant job.
• Proven experience in developing and executing digital advertising campaigns.
• Fluent in Mandarin, English & Cantonese preferred.

Responsibilities

• Develop and execute digital advertising strategies.
• Create and optimize ad content for better performance.
• Manage advertising budgets and monitor spending.
• Conduct audience research and implementation of A/B testing.
• Generate reports on campaign performance.

Skills

Digital marketing

Video editing

Communication

Time management

Teamwork

Education

Bachelor's degree in Marketing, Advertising, or related field

Tools

Google Analytics

CapCut

Facebook Insight

Job description

Responsibilities

Campaign Strategy and Ads Execution

• Work closely with the marketing team to develop and execute comprehensive digital advertising strategies, including defining campaign goals, target audience, and budget allocation.
• Create engaging ad content creatives and continuously optimize ad content performance to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Conduct audience research and segmentation to refine targeting strategies and ensure ads reach the right demographics.
• Implement A/B testing for ad elements to optimize campaign effectiveness.
• Assist in managing advertising budgets and monitoring spending to ensure adherence to budgetary constraints.
• Generate reports on campaign performance and provide actionable insights for improvement.
• Stay up to date with industry trends and emerging advertising platforms.
• Prepare promotional ideas/content based on client\'s requirement.
• Content creation for social media.
• Sometimes will involve and assist in "video production shooting and script writing".
• Do analysis on Google Analytics, Google Search Console, Google Tag Manager.
• Senior will hands on guide.

Qualifications

• Who We\'re Looking For:
• Junior or Senior Level
• At least 1 year experience in relevant job.
• Bachelor\'s degree in Marketing, Advertising, or related field (fresh graduates are welcome to apply).
• Good command in Mandarin, English & Cantonese.
• Passion for digital marketing and eagerness to learn and grow in the field.
• Proven experience in developing and executing digital advertising campaigns across multiple platforms.
• Edit video using tools like CapCut, Canva or other industry-standard software.
• Usage of any analytic tools (Google Analytics, Facebook Insight or any related platform)
• Excellent communication, teamwork and time management skills.
• Training will be provided to help you develop the skills necessary to succeed in this role.
• Tech savvy, strong sense on latest marketing trend.
• Able to update ads status/handling ads issue after working hours/weekend — no back office required.
• Candidates fluent in Mandarin are preferred as the role requires dealing with Mandarin-speaking clients.

Benefits

• What We Offer:-
• Competitive Salary
• EPF/SOCSO/EIS
• Petrol Allowance Provided
• Medical, Dental, Optical Coverage
• Birthday Angpau
• Long Service Reward
• Holiday Eve Early Release
• Dividend
• Annual Bonus
• Target Bonus
• Annual Leave
• Company Trip & Team Building
• Company retreats, outings and makan occasions
• Opportunities for salary increments, self-development and career growth
• Young working environment
• Free parking after confirmation