Digital Marketing Executive

GC HAIR STUDIO; Kampung Senibong; On-site; MYR 36,000 - 60,000; Full time

Job summary

GC Hair Studio in Malaysia seeks a Digital Marketing & Content Creator who is comfortable appearing on camera, producing engaging videos, and running digital ad campaigns. You will shoot and edit social media content, manage campaigns on Meta Ads Manager, and tailor content to promote salon services and customer transformations.

Independent, deadline-driven creativity is essential. Experience with CapCut or Canva and staying on trend with TikTok/Instagram is a plus; beauty marketing background

Qualifications

• Must be willing and confident to appear on camera regularly.
• Good presentation and communication skills.
• Able to shoot and edit videos independently.
• Hands-on experience managing Meta Ads campaigns.
• Experience with TikTok, Instagram, and Facebook trends is a plus.

Responsibilities

• Act as the main presenter for promotional videos and social media content.
• Create entertaining, trendy, and engaging videos for hair salon services.
• Plan, shoot, and edit social media videos independently.
• Add subtitles, music, transitions, and effects to videos.
• Manage Facebook, Instagram, and TikTok content and campaigns.
• Set up, monitor, and optimize Meta ads.
• Analyze campaign performance and adjust strategies to boost enquiries and bookings.

Skills

On-camera presence

Video editing

Social media advertising

Independent work

Tools

CapCut

Canva

Meta Ads Manager

Job description

We are looking for a Digital Marketing & Content Creator who is comfortable appearing on camera, creating engaging videos, and managing digital advertising campaigns.

Key responsibilities

Act as the main presenter or talent for promotional videos, TikTok, Instagram Reels, and Facebook content

Create entertaining, trendy, and engaging videos

Participate in video shooting, interviews, and promotional campaigns

Plan, shoot, and edit social media videos independently

Create creative content for hair salon services, promotions, and customer transformations

Add subtitles, music, transitions, and effects to videos

Manage Facebook, Instagram, and TikTok content

Set up, monitor, and optimize Facebook & Instagram ads using Meta Ads Manager

Manage advertising budgets and audience targeting

Analyse campaign performance and develop creative marketing strategies to increase customer enquiries and bookings

About you

Must be willing and confident to appear on camera regularly

Good presentation and communication skills

Able to shoot and edit videos independently

Experience using CapCut, Canva, or similar editing tools

Hands-on experience managing Meta Ads campaigns

Familiar with TikTok, Instagram, and Facebook trends

Able to work independently and meet deadlines

Experience in beauty, hair salon, or lifestyle marketing is an advantage

Creative working environment