Digital Content Executive

ExploreWestMY; Puchong; On-site; MYR 45,000 - 89,000; Full time

Job summary

ExploreWestMY is seeking a creative digital content producer to conceptualize, plan and deliver high-quality content for platforms such as Meta, Instagram, YouTube and LinkedIn. Film, edit, and deliver engaging short-form videos tailored to each platform’s best practices.

Build content calendars and maintain brand visuals across channels. The role requires 2–3 years in digital content creation, a strong portfolio, and fluency in English and Bahasa Malaysia, with Mandarin an added advantage.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Film Production, Multimedia Design or related field.
• 2–3 years' experience in digital content creation, social media, or digital marketing; education sector experience is a plus.
• Strong portfolio showcasing video, photography and social media content.

Responsibilities

• Conceptualise, plan and produce high-quality digital content for platforms such as Meta, Instagram, YouTube and LinkedIn.
• Film, edit and deliver engaging short-form videos optimized for each platform.
• Develop and maintain content pillars and creative narratives that express the brand and student experience.
• Build and manage content calendars ensuring consistent posting and storytelling flow across channels.
• Maintain brand tone and visual identity across digital touchpoints.
• Work with Media Coordinators to cover school events, classroom experiences and community stories.
• Capture authentic moments highlighting students' daily life, achievements and values.

Skills

Video editing

Canva

Adobe Creative Suite

Premiere Pro

Final Cut Pro

CapCut

Copywriting

Social media

English

Bahasa Malaysia

Mandarin

Education

Bachelor's Degree in Marketing, Communications, Digital Media, Film Production, Multimedia Design, or a related discipline.

Tools

Adobe Premiere Pro

Final Cut Pro

CapCut

Canva

Adobe Creative Suite

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

• Conceptualise, plan, and produce high-quality digital content (short-form video, photography, graphics, copy) for platforms such as Meta, Instagram, YouTube, and LinkedIn for paid and organic posts.
• Film, edit, and deliver engaging short-form videos optimised for each platform’s best practices and audience behaviour.
• Develop and maintain content pillars and creative narratives that express the school’s brand and student experience.
• Build and manage content calendars that maintain consistent posting and storytelling flow across channels.
• Maintain brand tone and visual identity across all digital touchpoints.
• Work closely with the school’s Media Coordinators to ensure ongoing coverage of school events, classroom experiences and community stories.
• Capture authentic school moments that highlight students’ daily life, achievements, and values.

4. Insights & Continuous Improvement

• Monitor platform trends, cultural moments and new formats to keep content fresh and relevant.
• Track and analyse content performance and advertising results; iterate and refine creative posts based on data-driven insights.

5. Event & Campaign Support

• Support planning, content development and live coverage for the school’s outreach events such as Open Days, Open Weeks and community engagements.

JOB REQUIREMENTS

• Bachelor's Degree in Marketing, Communications, Digital Media, Film Production, Multimedia Design, or a related discipline.
• Minimum 2–3 years' experience in digital content creation, social media, or digital marketing. Experience in the education sector is an advantage.
• Strong portfolio showcasing video, photography, and social media content.
• Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut.
• Experience with Canva and/or Adobe Creative Suite.
• Excellent understanding of current social media platforms, trends, and audience engagement.
• Strong copywriting and communication skills in English and Bahasa Malaysia.
• Mandarin proficiency is an added advantage.
• Creative, proactive, organised, and able to work independently while collaborating effectively with different stakeholders.