Dairy Category Lead — Growth, Strategy & Partnerships

Bidfood; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Bidfood in Malaysia is expanding its dairy category, seeking a seasoned Category Manager to lead strategy, pricing, and supplier relationships across cheese, butter, dairy and related products.

You will collaborate with Sales, Purchasing, and Supply Chain to forecast demand, plan inventory, and drive growth using market insights, while ensuring food safety and Halal compliance across the portfolio.

Qualifications

• Bachelor’s degree or Diploma in Business, Marketing, Food Science, Food Technology, Culinary Arts, or a related field.
• Minimum 5–8 years’ experience in category management, brand management, purchasing, commercial sales, or product development within the dairy, chilled food, or foodservice sector.
• Strong commercial acumen with proven experience in category strategy, pricing, margin management, inventory planning, and supplier or principal relationships.
• Good knowledge of dairy products, foodservice applications, cold-chain handling, food safety requirements, and market trends.
• Excellent communication, negotiation, and interpersonal skills.
• Proficient in Microsoft Office; experience with ERP systems (e.g. SAP) is an advantage.

Responsibilities

• Build annual category and brand growth plans aligned with the Company’s commercial objectives.
• Define portfolio, channel, positioning, and route-to-market priorities; recommend new brand or SKU onboarding and rationalization for CCO approval.
• Track dairy market trends, competitor activities, customer needs, and white-space opportunities.
• Work closely with Sales to identify category penetration opportunities and translate market insights into growth actions.
• Build and maintain strong dairy supplier and principal relationships, including joint business plans and performance reviews.
• Lead portfolio direction and product sourcing while ensuring food safety, Halal, allergen-labelling, cold-chain, shelf-life, and Company requirements are met.

Skills

Category management

Brand management

Negotiation

Forecasting

Inventory planning

Supplier relations

Education

Bachelor’s degree

Diploma in Business

Marketing

Food Science

Food Technology

Culinary Arts

Tools

SAP

Microsoft Office

Job description

Bidfood in Malaysia is expanding its dairy category, seeking a seasoned Category Manager to lead strategy, pricing, and supplier relationships across cheese, butter, dairy and related products.

You will collaborate with Sales, Purchasing, and Supply Chain to forecast demand, plan inventory, and drive growth using market insights, while ensuring food safety and Halal compliance across the portfolio.