Category Manager (Dairy)

Bidfood Malaysia Sdn. Bhd; Shah Alam; On-site; MYR 120,000 - 180,000; Full time

Job summary

Bidfood Malaysia Sdn. Bhd is expanding its dairy portfolio and seeking a Category Manager to own the category strategy and commercial proposition across cheese, butter, cream, milk, and related products.

You will lead pricing, portfolio direction, supplier relationships, and cross-functional execution with Sales, Marketing and Purchasing to drive growth while ensuring food safety, halal compliance, and cold-chain integrity.

Qualifications

• 5–8 years in category management, brand management, purchasing, commercial sales, or product development within the dairy, chilled food, or foodservice sector.
• Strong commercial acumen with proven experience in category strategy, pricing, margin management, inventory planning, and supplier or principal relationships.
• Good knowledge of dairy products, foodservice applications, cold-chain handling, food safety requirements, and market trends.

Responsibilities

• Build annual category and brand growth plans aligned with the Company's commercial objectives.
• Define portfolio, channel, positioning, and route-to-market priorities; recommend new brand or SKU onboarding and rationalization for CCO approval.
• Track dairy market trends, competitor activities, customer needs, and white-space opportunities.
• Work closely with Sales to identify category penetration opportunities and translate market insights into growth actions.
• Build and maintain strong dairy supplier and principal relationships, including joint business plans and performance reviews.
• Lead portfolio direction and product sourcing while ensuring food safety, Halal, allergen-labelling, cold-chain, shelf-life, and Company requirements are met.
• Lead base pricing, margin architecture, inventory targets, and activation planning; monitor sales, margin, stock turns, shelf life, and wastage.
• Develop and table commercial, pricing, portfolio, and activation proposals to the CCO for approval.
• Equip Sales with the right dairy products, unique selling points (USPs), pricing guardrails, product knowledge, application guidance, and commercial tools, working closely with Business Development and Marketing.
• Lead product launch and activation plans, including presentations, tastings, and application demonstrations, while Sales leads customer negotiation and conversion.
• Co-own forecasting, demand planning, and slow-stock action plans with Sales, Purchasing, Supply Chain, and Warehouse teams.
• Support customer-specific opportunities and account plans, and present category performance, risks, and recommended actions to management.

Skills

Category management

Pricing & margins

Inventory planning

Supplier relationships

Communication & negotiation

Education

Bachelor's or Diploma in Business, Marketing, Food Science, Food Technology, Culinary Arts

Tools

SAP

Job description

We are a leading foodservice distributor committed to delivering high-quality food products, innovative solutions, and exceptional service across Malaysia. As part of our growth strategy, we are expanding our dairy category to meet evolving foodservice market needs.

This role owns the category strategy and commercial proposition for the dairy portfolio, including cheese, butter, cream, milk, cultured dairy products, and related chilled or frozen products. The role sets portfolio direction, strengthens principal relationships, and equips Sales with the products and commercial tools needed to grow the category.

Job Responsibilities:

Category Strategy & Portfolio

Build annual category and brand growth plans aligned with the Company's commercial objectives.

Define portfolio, channel, positioning, and route-to-market priorities; recommend new brand or SKU onboarding and rationalization for CCO approval.

Track dairy market trends, competitor activities, customer needs, and white-space opportunities.

Work closely with Sales to identify category penetration opportunities and translate market insights into growth actions.

Build and maintain strong dairy supplier and principal relationships, including joint business plans and performance reviews.

Lead portfolio direction and product sourcing while ensuring food safety, Halal, allergen-labelling, cold-chain, shelf-life, and Company requirements are met.

Commercial & Performance Management

Lead base pricing, margin architecture, inventory targets, and activation planning; monitor sales, margin, stock turns, shelf life, and wastage.

Develop and table commercial, pricing, portfolio, and activation proposals to the CCO for approval.

Equip Sales with the right dairy products, unique selling points (USPs), pricing guardrails, product knowledge, application guidance, and commercial tools, working closely with Business Development and Marketing.

Lead product launch and activation plans, including presentations, tastings, and application demonstrations, while Sales leads customer negotiation and conversion.

Demand Planning & Cross-Functional Collaboration

Co-own forecasting, demand planning, and slow-stock action plans with Sales, Purchasing, Supply Chain, and Warehouse teams.

Support customer-specific opportunities and account plans, and present category performance, risks, and recommended actions to management.

Job Requirements:

Bachelor's degree or Diploma in Business, Marketing, Food Science, Food Technology, Culinary Arts, or a related field.

Minimum 5-8 years' experience in category management, brand management, purchasing, commercial sales, or product development within the dairy, chilled food, or foodservice sector.

Strong commercial acumen with proven experience in category strategy, pricing, margin management, inventory planning, and supplier or principal relationships.

Good knowledge of dairy products, foodservice applications, cold-chain handling, food safety requirements, and market trends.

Excellent communication, negotiation, and interpersonal skills.

Proficient in Microsoft Office; experience with ERP systems (e.g. SAP) is an advantage.

Willingness to travel within Malaysia.

Bidfood Malaysia Sdn Bhd is a leading specialty food importer and distributor, sourcing products worldwide. Based in Selangor, we service Peninsular and East Malaysia with our own offices and distributors.

Together with our brands, we provide quality products to hotels, restaurants, café chains, airlines, pastry shops, bakeries, juice bars, etc...

We are an importer and distributor of specialty foods, concentrating mainly on the chocolates, frozen fruits and purees, breads and cakes premix, and gelato industries.

Bidfood Malaysia Sdn Bhd is a leading specialty food importer and distributor, sourcing products worldwide. Based in Selangor, we service Peninsular and East Malaysia with our own offices and distributors.

Together with our brands, we provide quality products to hotels, restaurants, café chains, airlines, pastry shops, bakeries, juice bars, etc...

We are an importer and distributor of specialty foods, concentrating mainly on the chocolates, frozen fruits and purees, breads and cakes premix, and gelato industries.

Bidfood Malaysia Sdn Bhd is a leading specialty food importer and distributor, sourcing products worldwide. Based in Selangor, we service Peninsular and East Malaysia with our own offices and distributors.

Together with our brands, we provide quality products to hotels, restaurants, café chains, airlines, pastry shops, bakeries, juice bars, etc...

We are an importer and distributor of specialty foods, concentrating mainly on the chocolates, frozen fruits and purees, breads and cakes premix, and gelato industries.