Customer Value Management Senior Specialist (Enterprise Business)

Maxis; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Maxis in Kuala Lumpur is seeking a senior CVM/CRM leader to own the strategic planning, P&L, and roadmap for customer value campaigns. You will drive CLM strategy with predictive analytics and segmentation, guiding marketing, IT and finance teams to ensure flawless execution of complex initiatives.

You will champion a data-driven culture, present analyses to senior leadership, and mentor junior team members as the go-to CVM expert.

Qualifications

• Strategic planning and P&L management experience.
• Proven ability to design and own a campaign roadmap.
• Strong data analytics and customer value insights.

Responsibilities

• Own the strategic planning, P&L, and roadmap for upsell/cross-sell/base migration campaigns.
• Develop the CLM strategy using predictive analytics and segmentation.
• Lead CVM tech stack enhancements for personalization and automation.
• Guide cross-functional teams to align strategy and execution of complex initiatives.
• Present deep-dive analyses and recommendations to senior leadership.
• Mentor junior team members and act as the go-to CVM expert.

Skills

Strategic planning

P&L management

Campaign strategy

Data analytics

Cross-functional leadership

Job description

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

• Own the strategic planning, P&L, and roadmap for all upsell, cross-sell, and base migration campaigns to exceed ARPU/ARPA targets.
• Develop and own the customer lifecycle management (CLM) strategy, using predictive analytics and segmentation to maximise customer lifetime value.
• Lead the evolution of the CVM technology stack, driving enhancements to the personalisation and campaign automation capabilities.
• Act as the senior business owner, guiding cross-functional teams (Marketing, IT, Finance) to ensure strategic alignment and flawless execution of complex initiatives.
• Champion a data-driven culture, presenting deep-dive analyses and strategic recommendations to senior leadership to influence business decisions.
• Mentor junior team members and act as the go-to expert on customer value management for the wider organisation.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.