CREATOR & AFFILIATE EXECUTIVE (Malaysia)

CNK Consulting Vietnam; Kuala Lumpur; On-site; MYR 42,000 - 68,000; Full time

Job summary

CNK Consulting Vietnam is seeking a role focused on building and operating the Creator & Affiliate ecosystem in Malaysia to boost content, visibility, and revenue through a Creator-led Commerce model.

The role emphasizes recruiting creators across Running, Pickleball, Fitness, Lifestyle, and Campus niches, expanding the network, and driving affiliate partnerships. Collaboration with the Content & Social Development team is essential to execute campaigns and analyze performance.

Qualifications

• 1-3 years of experience in Influencer Marketing, Creator Management, Affiliate Marketing, or TikTok Shop Operations.
• Experience working directly with Creators and/or Influencers.
• Preferred experience within TikTok Agencies, MCNs, Creator Agencies, Ecommerce Brands, or D2C Brands.

Responsibilities

• Develop and maintain Creator Network in Malaysia to recruit and onboard creators.
• Onboard Affiliate Partners and execute affiliate programs across TikTok Shop and Website channels.
• Collaborate with Content & Social Development to run Creator Marketing campaigns and track content performance.
• Monitor creator performance and optimize partnerships for revenue impact.

Skills

Influencer Marketing

Creator Management

Affiliate Marketing

TikTok Shop Operations

Job description

• Creator Content Volume

Job Description

Department: Marketing Malaysia

Reports To: Marketing Country Lead (Malaysia)

Level: Executive

Scope: Malaysia Market

I/ Role Purpose

Build, develop, and operate Brand Name's Creator & Affiliate ecosystem in Malaysia to generate a continuous stream of content, increase brand visibility, and drive revenue growth through a Creator-led Commerce model. Transform Running Clubs, Pickleball Communities, Fitness Communities, Micro Creators, and Affiliates into scalable content distribution and revenue-generating channels.

II/ Key Responsibilities

• Creator Network Development (35%)


• Identify, recruit, and onboard creators aligned with [Brand Name]'s brand positioning.


• Build and maintain a comprehensive Creator Database in Malaysia.


• Expand creator networks across Running, Pickleball, Fitness, Lifestyle, and Campus Creators.


• Develop and maintain strong relationships with creators.


• Monitor collaboration performance and recommend expansion opportunities.


• Affiliate Program Development (35%)


• Recruit and onboard Affiliate Partners.


• Execute Affiliate programs across TikTok Shop and Website channels.


• Guide and support affiliates in driving sales performance.


• Monitor revenue contribution and effectiveness of each affiliate partner.


• Recommend commission structures and incentive mechanisms.


• Creator Commerce Campaign Operations (30%)


• Collaborate with the Content & Social Development team to execute Creator Marketing campaigns.


• Track content production progress from creators.


• Ensure all creator deliverables are completed on schedule.


• Collect and analyze content performance data.


• Develop case studies and best-practice playbooks.

Authority & Decision-Making Rights

• Recommend creators for partnerships and collaborations.


• Propose affiliate commission and incentive structures.


• Recommend budgets for creator seeding programs.


• Evaluate creator performance and effectiveness.


• Recommend discontinuing partnerships with underperforming creators.

III/ Key KPIs

Creator Growth KPIs:

• Number of New Creators Recruited per Month


• Number of Active Creators


• Creator Retention Rate


• Cost per Active Creator

Affiliate KPIs

• Number of Active Affiliates


• Affiliate Revenue


• Affiliate GMV


• Affiliate Contribution Percentage

Content KPIs

• Number of UGC Videos Generated


• Creator Content Volume


• Monthly Content Assets Created

Commerce KPIs

• Creator-Attributed Revenue


• Affiliate-Attributed Revenue


• TikTok Shop Creator GMV


• Cost per Creator Conversion

Reporting Requirements

• Weekly Creator Report


• Weekly Affiliate Report


• Monthly Creator Performance Review


• Monthly Affiliate Revenue Report


• Quarterly Creator Ecosystem Review

Experience

IV/ Qualifications:

• 1-3 years of experience in one or more of the following areas: Influencer Marketing, Creator Management, Affiliate Marketing, or TikTok Shop Operations.


• Experience working directly with Creators and/or Influencers.


• Preferred experience within: TikTok Agencies, Multi-Channel Networks (MCNs), Creator Agencies, Ecommerce Brands, or Direct-to-Consumer (D2C) Brands.

Core Competencies

Creator Scouting:

• Ability to identify, evaluate, and recruit suitable creators.


• Strong understanding of creator fit and audience relevance.

Relationship Building

• Ability to establish and maintain long-term creator relationships.


• Strong stakeholder management and networking skills.

Affiliate Development

• Understanding of Affiliate Marketing models and mechanics.


• Ability to build and scale affiliate partner networks.

Social Commerce Understanding

• Strong understanding of the TikTok Shop ecosystem.


• Knowledge of Creator Commerce models.


• Understanding of Social Selling behaviors and trends.

Communication & Negotiation

• Strong communication skills.


• Basic negotiation and partnership management skills.

Data Tracking & Performance Analysis

• Monitor creator performance and effectiveness.


• Understand and track core business KPIs.


• Analyze affiliate performance and identify optimization opportunities.

Contact: [phone] (Whatsapp) / [e-mail]

Note: We appreciate all applications; however, only shortlisted candidates will be contacted