Creative Strategist (Brand Manager)

Dr. Paws; Malaysia; On-site; MYR 56,000 - 134,000; Full time

Benefits offered by this job

High degree of autonomy

Yearly increasing salary

Yearly growing responsibility insideof

Job summary

Dr. Paws in Malaysia is seeking an experienced Paid Social & Content Specialist to lead creative strategy and campaigns for a fast-growing pet brand operating across three countries.

You will craft buying personas, manage content sourcing with creators, run weekly social campaigns, and test hooks, copy, and formats.

Fluency in English and Bahasa Malaysia, strong project management, and the ability to scale social channels are essential for success.

Qualifications

• 3+ years managing paid social or paid search campaigns.
• Strong copywriting with high-converting scripts and messaging with emotional storytelling.
• Deep understanding of A/B testing concepts & formats.
• Experience scaling Social Media channels.
• Native Bahasa Malaysia and very fluent in English.

Responsibilities

• Creative Direction: Determine Buying Personas, Brand Pillars & content strategy.
• Content Plan: Create emotional storytelling through engaging video formats.
• Content Sourcing: Strong experience sourcing, briefing, and managing internal creators, influencers and external creators.
• Campaign Management: Weekly campaigns on all our Socials.
• Brief designers: Provide data-driven insights to creative teams for new assets.
• Testing: A/B tests on hooks, copy, CTAs & formats.
• Analyze metrics: Track full-funnel data and make informed decisions.
• End Goal = Create Sales via Followers + Engagement on our Socials.

Skills

Paid social campaigns

Copywriting

A/B testing

Scaling Social Media

Platform expertise

Project management

Bahasa Malaysia (Native)

English (Fluent)

Job description

• Creative Direction: Determine Buying Personas, Brand Pillars & content strategy
• Content Plan: Create emotional storytelling through engaging video formats
• Content Sourcing: Strong experience sourcing, briefing, and managing internal creators, influencers and external creators
• Campaign Management: Weekly campaigns on all our Socials
• Brief designers: Provide data-driven insights to creative teams for new assets
• Testing: A/B tests on hooks, copy, CTAs & formats
• Analyze metrics: Track full-funnel data and make informed decisions
• End Goal = Create Sales via Followers + Engagement on our Socials

• Fast-growing pet pet brand
• Working across 3x countries
• Selling supplements for dogs & cats

Tasks

• Creative Direction: Determine Buying Personas, Brand Pillars & content strategy
• Content Plan: Create emotional storytelling through engaging video formats
• Content Sourcing: Strong experience sourcing, briefing, and managing internal creators, influencers and external creators
• Campaign Management: Weekly campaigns on all our Socials
• Brief designers: Provide data-driven insights to creative teams for new assets
• Testing: A/B tests on hooks, copy, CTAs & formats
• Analyze metrics: Track full-funnel data and make informed decisions
• End Goal = Create Sales via Followers + Engagement on our Socials

Requirements

• Experience: 3+ years managing paid social or paid search campaigns
• Copy writing: Strong track record of writing high-converting scripts, hooks, and messaging with emotional story telling
• Testing: Deep understanding of A/B testing concepts & formats
• Scaling: Growing Social Media channels
• Platform expertise: Understanding of creative formats and algorithmic requirements on different platfoms
• Project management: Ability to manage a fast-paced creative pipeline and collaborate smoothly with media buyers.
• Native Bahasa Malaysia
• Very Fluent in English

Benefits

• High degree of autonomy
• Yearly increasing salary
• Yearly growing responsibility inside of company