Creative Strategist

Vita Green; Kuala Lumpur; On-site; MYR 70,000 - 100,000; Full time

Job summary

Vita Green is seeking a Creative Strategist to elevate our content engine and drive performance through compelling storytelling across Malaysia and Singapore. You will lead concepting, copywriting, scripting, and directing videos and visuals for multiple platforms, while developing innovative campaigns aligned with brand objectives.

The role requires 2-5 years in creative strategy or related fields, with experience scaling content at fast-growing consumer brands.

Qualifications

• 2-5 years of experience in creative strategy, content creation, or performance roles.
• Experience scaling creative content at high-growth consumer brands.
• Well-organized and able to maintain high creative velocity in fast-paced environments.
• Ability to translate medical concepts for lay audiences is a plus.

Responsibilities

• Content Creation: lead concepting, copywriting, scripting, and directing videos and visuals across platforms.
• Creative Campaign Leadership: develop and execute innovative campaigns aligned with brand objectives.
• Scaling Creative Output: own content creation process and implement efficient production systems.
• Growth Strategy Development: craft playbooks, frameworks, and testing strategies for growth.
• Performance Analysis: use ROAS, CTR, and engagement metrics for weekly optimizations.
• Cross-Functional Collaboration: work with R&D, Product, Marketing, and CX teams.
• AI Innovation: leverage AI to streamline ideation and production workflows.
• Customer Insight Mapping: develop personas and content aligned with funnel stages.

Skills

Content creation

Creative strategy

Performance marketing

Campaign leadership

Job description

Vita Green stands at the forefront of the health supplements industry, committed to enhancing well‑being through innovative research and cutting‑edge solutions. Our GMP and HACCP‑certified facilities ensure top‑tier quality control at every step—from sourcing premium raw materials to advanced R&D—guaranteeing excellence in every product. With a diverse portfolio of established brands and over 150 high‑quality products, we are continually expanding our reach into markets worldwide. At Vita Green, we uphold the highest standards, paving the way for a healthier future for our customers and communities.

Position Overview

We are on the hunt for a highly imaginative and strategic Creative Strategist to elevate our content engine and drive performance through compelling storytelling. This role is vital to our brand's voice and vision, responsible for conceiving and executing groundbreaking creative campaigns that resonate with audiences in both Malaysia and Singapore. You'll thrive in a high‑growth environment, deploying impactful ads while maintaining the highest creative standards.

What You'll Be Doing

• Content Creation: Lead the concepting, copywriting, scripting, and directing of attention‑grabbing videos and visuals across multiple platforms.
• Creative Campaign Leadership: Develop and execute innovative campaigns that align with our brand objectives and engage a global audience.
• Scaling Creative Output: Own the content creation process while implementing efficient systems for rapid creative turnaround.
• Growth Strategy Development: Craft playbooks, frameworks, and testing strategies to unlock new avenues for growth.
• Performance Analysis: Utilize metrics such as ROAS, CTR, and engagement rates to inform weekly creative optimizations.
• Cross‑Functional Collaboration: Work closely with R&D, Product, Marketing, and CX teams to ensure creative integration and effectiveness.
• AI Innovation: Leverage AI to streamline creative ideation, copywriting, and production workflows.
• Customer Insight Mapping: Develop strategic customer personas and content that align with key marketing funnel stages and brand goals.

You'd Be a Fit If You

• Have 2-5 years of experience in creative strategy, content creation, or performance roles.
• Bring experience in scaling creative content at high‑growth consumer brands.
• Are well‑organized and operate with high creative velocity in fast‑paced environments.
• Have the ability to view projects through the lens of our customers, ensuring our messaging always resonates.
• Possesses knowledge of Traditional Chinese Medicine and herbal supplements, with the ability to translate complex medical concepts into layman's terms. (Advantageous)

Why Join Us

• We value your professional and personal growth - fostering a positive work culture is our priority. Here, you'll find more than just a job, you'll discover a genuine opportunity to thrive.
• Be part of a forward‑thinking company dedicated to health and wellness.
• Engage in pioneering projects that push the boundaries of innovation
• Opportunities for professional growth and development
• Collaborate with a talented and diverse team
• And more!!!!

We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in our mission to make a positive impact on wellness around the world!