Country Sales Manager

Sunbytes BV; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

Sunbytes BV is seeking a Country Sales Manager to lead the brand's expansion in Malaysia. You will own the commercial strategy, manage distribution partners, and drive growth across pharmacies, medical networks, mom & baby stores, and e-commerce.

You will lead a local sales team, design strategic plans, ensure distribution coverage, and provide forecasts to management while upholding infant nutrition compliance guidelines.

Qualifications

• Minimum 5+ years of proven working experience in Sales Management within Infant Nutrition, Pediatric, or closely related sectors in Malaysia.
• Strong knowledge of sales/business development KPIs with a consistent track record of meeting or exceeding targets.
• Excellent proficiency in English for regional reporting and communication.
• Outstanding leadership and people management skills with the ability to train and coach a sales team.

Responsibilities

• Take full accountability for achieving unit sales volumes and commercial targets by leading the local sales team.
• Design and implement strategic sales plans to expand the customer base and strengthen brand presence in Malaysia.
• Ensure distribution, coverage, and visibility objectives are met within territories and key channels.
• Drive and convert opportunities in collaboration with distribution partners.
• Analyze market potential, track sales performance, and present forecasts with an up-to-date facts book.

Education

Bachelor’s or Master’s degree in Pharmacy, Medical sciences, or Business/Sales-related field

Job description

• Country Malaysia

Job Description

Employment Type: Full-time

About the Opportunity

On behalf of our client, we are hiring a Country Sales Manager to support their scale-up expansion in Malaysia. Our client is a leading global dairy enterprise with an extensive international workforce and a category-defining flagship brand that ranks among the fastest-growing infant nutrition products worldwide

Joining the team as a Country Sales Manager , you will take full ownership of the commercial strategy and expansion of the brand in Malaysia. You will play a pivotal role in scaling the business, managing distribution partners, and driving growth across key channels including pharmacies, medical networks, mom & baby stores, and e-commerce.

Key Responsibilities

• Take full accountability for achieving unit sales volumes and commercial targets by successfully leading and managing the local sales team.
  
• Design and implement comprehensive strategic sales plans to expand the customer base and strengthen brand presence across Malaysia.
  
• Ensure core distribution, coverage, and visibility objectives are consistently met within assigned territories and key channels.
  
• Drive and convert business opportunities in close collaboration with appointed distribution partners.
  
• Analyze market potential, track sales performance, present realistic forecasts to the management team, and maintain an up-to-date Fact Book covering team performance, customer insights, and competitor activities.
  
• Identify emerging market shifts, perform cost-benefit analyses for potential customers, and supply management with actionable reports on promotional trends and new product potential.
  
• Ensure strict adherence and compliance with the WHO International Code of Marketing of Breast-Milk Substitutes, local MOH codes, and company guidelines across all trade and HCP (Healthcare Professional) activities.
  

Job Requirements

Technical skills:

• Minimum of 5+ years of proven working experience in Sales Management within the Infant Nutrition, Pediatric, or closely related sectors in Malaysia.
  
• Bachelor’s or Master’s degree, preferably in Pharmacy, Medical sciences, or a Business/Sales-related field.
  
• Strong knowledge of sales/business development Key Performance Indicators (KPIs) with a consistent track record of meeting or exceeding targets.
  
• Deep understanding of the physical territory, outlet-wise dynamics, customer buying patterns, and merchandising guidelines.
  
• Excellent proficiency in English (both written and spoken) is mandatory for regional reporting and communication.
  
• Outstanding leadership, mentoring, and people management skills with the ability to train and coach an assigned sales team effectively.
  
• Proactive, self-motivated, and highly disciplined with a hands-on approach to problem-solving and business development.
  
• Exceptional relationship-building skills to act as a professional discussion partner with distributors, retailers, and healthcare professionals.
  
• Competitive and appropriate primary and secondary benefits packages.
  
• Work in a dynamic, open, down-to-earth, and entrepreneurial corporate culture that values teamwork, drive, and commitment.
  
• Ample opportunities for personal and professional development within a rapidly growing international organization.
  
• A supportive environment that encourages innovative thinking, continuous improvement, and career growth.