Corporate Communications Manager

CBRE | WTW; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

CBRE Group, Inc. in Malaysia is seeking a communications leader to develop and implement strategies to strengthen brand positioning in the property consulting industry, and to craft consistent messaging across all channels.

You will manage media relations, create thought leadership content, and lead internal communications and employer branding initiatives, aligning with the brand’s voice and visual identity.

Qualifications

• Degree holder with 5-7 years’ experience in Communications.
• Experience in marketing and communications within real estate preferred.
• Excellent networking and relationship-building abilities.
• Creative mindset with a strategic approach to brand positioning.
• Proficient in PowerPoint and MS Office applications.
• Established media contacts with expertise in social/digital marketing.

Responsibilities

• Develop and implement communication strategies to strengthen brand positioning across channels.
• Craft and maintain brand messaging to ensure consistency across all communications.
• Build and maintain relationships with journalists, influencers, and industry publications.
• Create press releases, case studies, and thought leadership articles on property trends.
• Manage media inquiries, interviews, and speaking opportunities for executives.
• Develop high-quality content, brochures, social posts, and video scripts.
• Design internal comms programs to engage employees and promote brand advocacy.
• Manage digital channels including social, email, and corporate website.
• Plan brand activation campaigns at career fairs and industry events.
• Create crisis communication strategies and monitor brand sentiment.

Skills

Networking

Relationship-building

Creative mindset

Strategic thinking

Education

Marketing/Media/Communications degree

Tools

PowerPoint

Microsoft Office

Job description

Develop and implement communication strategies to strengthen brand positioning in the property consulting industry.

Craft and maintain brand messaging to ensure consistency across all communication channels.

Public Relations and Media Engagement:

Build and maintain relationships with journalists, influencers, and industry publications.

Create and distribute press releases, case studies, and thought leadership articles related to property trends.

Manage media inquiries, interviews, and speaking opportunities for company executives.

Content Creation and Brand Storytelling:

Develop high-quality content, brochures, social media posts, and video scripts, focused on property insights and branding narratives.

Ensure all content aligns with the brand’s voice, values, and visual identity.

Internal Communications and Employer Branding:

Design internal communication programs to engage employees and promote brand advocacy.

Collaborate with HR to enhance employer branding, attracting top talent in property consulting.

Digital Branding and Social Media Strategy:

Manage digital communication channels, including social media, email marketing, and the corporate website.

Develop social media campaigns that highlight property success stories and client testimonials.

Implement SEO strategies to enhance brand visibility and online reputation.

Event Management and Brand Activation:

Organize company events, networking sessions, and industry conferences.

Plan and execute brand activation campaigns during career fairs and property exhibitions

Crisis Communication and Reputation Management:

Create crisis communication strategies to handle negative publicity related to property deals or market fluctuations.

Monitor brand sentiment and respond to public feedback on digital platforms.

Job Requirement

Degree holder with minimum 5-7 years’ experience in Communications.

A degree in Marketing, Media Studies or Communications would be advantageous.

Experience in a marketing and communications role within the real estateindustry will be an added advantage.

Creative mindset with a strategic approach to brand positioning

Good networking and relationship-building abilities

Proficient in Power Point and Microsoft Office applications.

Established media contacts with proven expertise in social media / digital marketing.

Creative problem-solving skills and able to work well under pressure.

Ability to work calmly under pressure and to meet tight deadlines.

Proactive with the ability to work on multiple tasks simultaneously.

Commercial & Industrial Property Management More than 10,000 employees

CBRE Group, Inc. (NYSE:CBRE) is the world’s largest commercial real estate services and investment firm, with a global lead in leasing, sales, property management, outsourcing, and valuation. We also operate major subsidiaries including Trammell Crow Company (development), CBRE Investment Management, Industrious (flexible workplaces), and Turner & Townsend (project/program management). With over 140,000 employees in 100+ countries, CBRE is a Fortune 500 company, consistently recognized for leadership, ethics, sustainability, and diversity.

CBRE Group, Inc. (NYSE:CBRE) is the world’s largest commercial real estate services and investment firm, with a global lead in leasing, sales, property management, outsourcing, and valuation. We also operate major subsidiaries including Trammell Crow Company (development), CBRE Investment Management, Industrious (flexible workplaces), and Turner & Townsend (project/program management). With over 140,000 employees in 100+ countries, CBRE is a Fortune 500 company, consistently recognized for leadership, ethics, sustainability, and diversity.