Branding & Communication Specialist

Alta Exchange; Kuala Lumpur; Hybrid; MYR 70,000 - 100,000; Full time

Job summary

Alta Alternative Exchange in Malaysia is seeking a Branding and Communications Specialist to drive regional marketing operations across Malaysia and Southeast Asia. You will manage events (virtual and hybrid), email campaigns, paid ads, and content marketing while shaping Alta's brand presence.

The role combines hands-on execution with data-driven analysis, collaborating with sales and regional teams to ensure messaging consistency and strategic impact.

Qualifications

• Degree in Marketing, Communications, Branding, or related field with 3–5 years' relevant experience.
• Experience in branding, communications, or marketing operations in financial services/fintech.
• Experience planning and executing virtual and hybrid events across Malaysia and SEA.
• Hands-on with email marketing and paid advertising (Google/LinkedIn/Meta).
• Strong analytic skills with KPI reporting and data tools.

Responsibilities

• Marketing operations: email marketing, paid ads, social media content marketing.
• Plan and execute events (virtual/hybrid) across Malaysia and SEA.
• Monitor KPIs and optimize campaigns; manage budget and vendor relations.
• Support PR, media relations, and cross-functional campaigns with sales teams.

Skills

Marketing operations

Campaign analysis

Budget management

Vendor management

Cross-functional collaboration

Content creation

Copywriting

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Excel/Sheets

Google Ads

LinkedIn Ads

Meta Ads

Email marketing platforms

Job description

We’re Building the Future of Capital Markets; enabling entrepreneurship, job creation, financial inclusion, and economic resilience

As Asia's leading securities brokerage, regulated exchange and fund management platform for alternative investments, Alta is at the forefront of building critical capital market infrastructure. We believe that access to capital markets are pivotal in all economies, we recognize that our role in building this critical infrastructure goes beyond facilitating trades; it paves the way for entrepreneurship, job creation, financial inclusion, and economic resilience, fostering a brighter future for emerging markets and economies.

Empowering Private Markets

Through our Digital Exchange, we enable the tokenization and digital custody of alternative assets. This end-to-end solution simplifies and expedites the trading of smaller asset blocks, ultimately facilitating access and liquidity in private markets.

Innovative Financial Ecosystem

Our journey has seen us transition from securities trading and distribution of comprehensive products, including equities, private credit, funds, and asset-backed securities ("ABS") (representing Real World Assets ("RWA") like whiskies, wines, art, watches, and real estate) to include fund management and digital custody services.

Established in 2016 and headquartered in Singapore, Alta operates offices globally. We welcome energetic and creative individuals to be part of this ambitious journey with us.

About The Role

Alta Alternative Exchange is looking for a Branding and Communications Specialist to be based in Malaysia, supporting marketing operations and regional communications across Malaysia and Southeast Asia. This role covers a broad scope, including but not limited to event management and social media, alongside email marketing, paid advertising, and content marketing. The ideal candidate is equally comfortable executing hands-on campaigns and events as they are analyzing performance data, while also helping shape Alta's brand presence through regional PR and media relations.

Some Of The Key Responsibilities Include

Marketing Operations & Campaign Execution

• Handle day-to-day marketing operations, including email marketing, paid advertising, and social media content marketing.
• Manage and execute events (virtual and hybrid) across Malaysia and the Southeast Asian region.
• Ensure the accuracy and timeliness of campaign execution.
• Contribute to content marketing campaigns, including production, editorial, and content creation.

Performance & Budget Management

• Monitor business activities, performance, and key KPIs.
• Analyze data and assess trends to determine actions that optimize performance.
• Contribute to campaign proposals and performance reports for management.
• Manage the marketing budget, including monitoring and tracking associated costs.
• Manage and enhance relationships with vendors.

Communications & Cross-Functional Collaboration

• Support regional communications initiatives, media relations, and public relations strategies in Malaysia and Southeast Asia.
• Work closely with sales teams to align communications and marketing campaigns with business objectives.

About You

• Degree in Marketing, Communications, Branding, or a related field, with 3 to 5 years of relevant experience in branding, communications, or marketing operations - preferably in financial services, fintech, or a regulated industry.
• Prior exposure to B2B or capital markets/investment-related marketing is a plus.
• Experience in event planning and execution, including virtual and hybrid formats across Malaysia and SEA, along with social media content marketing and community management.
• Hands-on experience with email marketing platforms and paid advertising (e.g., Google Ads, LinkedIn Ads, Meta Ads).
• Strong analytical skills, with comfort working across KPIs, campaign performance data, and reporting tools (e.g., Google Analytics, Excel/Sheets).
• Solid grasp of budget management, cost tracking, and vendor management and negotiation.
• Experience supporting media relations and PR strategies, ideally with regional media contacts in Malaysia and/or South East Asia.
• Strong understanding of brand positioning and messaging consistency across channels, with content creation and editorial skills (copywriting, campaign messaging, content calendars).
• Ability to translate business objectives into branding/communications initiatives, with strong cross-functional collaboration skills, particularly with sales teams.
• Excellent written and verbal communication in English (Bahasa Malaysia preferred, given the Malaysia base).
• Detail-oriented, with the ability to manage multiple campaigns and events simultaneously, and comfortable working autonomously in a fast-paced, regulated environment.