Content Creator (TikTok)

Panda Eyes Sdn. Bhd.; Kuala Lumpur; On-site; MYR 33,000 - 61,000; Full time

Job summary

Panda Eyes Sdn. Bhd. is seeking a Content Creator cum Photographer (TikTok) to produce and support fashion product content across video and photography formats for e-commerce, retail and social media channels.

You will ideate, script, shoot, edit and publish content, align outputs with brand direction and platform trends, and test hooks and formats. Immediate joiners preferred.

Qualifications

• Minimum Certificate/Diploma in Media, Mass Communication, Marketing, Photography or related field.
• Strong portfolio of short-form videos (TikTok/Reels/Shorts) and product photography.
• Proficient in video editing software such as CapCut, Premiere Pro, VN or similar.
• Hands-on experience with cameras, lighting equipment and basic photography setup.
• Experience or interest in AI-assisted content creation tools and applications is an advantage.
• Familiar with social media platforms, content formats, trends and creator features, including sounds, effects and challenges.

Responsibilities

• Produce and support fashion product content across video and photography formats for e-commerce, retail and social media channels, including ideation, scripting, shooting, editing and publishing.
• Ensure consistent and timely content output aligned with campaign, platform and business goals.
• Execute content based on brand direction, platform trends and conversion-focused strategies.
• Support testing of different hooks, storytelling formats, product angles and content styles.
• Monitor content performance and assist in identifying winning content patterns.
• Continuously iterate and improve content execution based on performance insights and team feedback.
• Build and optimize AI-assisted workflows to improve content production efficiency and increase creative output.
• Apply validated content frameworks across daily production and scale high-performing formats.

Skills

Malay & English

Storytelling

Social media trends

Time management

Multitasking

Education

Certificate/Diploma in Media / related field

Tools

CapCut

Premiere Pro

VN

Cameras

Lighting equipment

Job description

Content Creator cum Photographer (TikTok)

Produce and support fashion product content across video and photography formats for e-commerce, retail and social media channels, including ideation, scripting, shooting, editing and publishing.

Ensure consistent and timely content output aligned with campaign, platform and business goals.

Execute content based on brand direction, platform trends and conversion-focused strategies

2. Content Testing, Optimization & AI Implementation

Support testing of different hooks, storytelling formats, product angles and content styles

Monitor content performance (views, engagement, CTR, watch time, conversion signals) and assist in identifying winning content patterns

Continuously iterate and improve content execution based on performance insights and team feedback

Explore and implement AI-driven content production tools, including AI scripting, voiceover, avatars, editing and other relevant solutions.

Build and optimize AI-assisted workflows to improve content production efficiency and increase creative output.

3. Content Framework Execution

Apply validated content frameworks and creative structures across daily content production

Support the scaling of high-performing formats into repeatable and consistent content outputs

Maintain awareness of platform trends, audience behavior and evolving content formats

4. Content Project & Administrative Support

Support execution of content projects such as Founder IP, retail store accounts, campaign-based series and product-focused content funnels

Adapt content formats for different account objectives, audiences and platforms

Coordinate with content lead, livestream, marketing and operations teams to ensure smooth project execution and timely completion of deliverables.

Collect and maintain content performance data, project records, content calendars and other relevant administrative information.

Perform other content-related administrative and coordination tasks as required.

5. Product Photography & Production Operations

Shoot product visual assets including main product images, secondary images, color/variant images and model/styling images.

Support product photography according to required e-commerce formats, visual standards and platform specifications.

Assist with product styling, preparation and on-set coordination to ensure efficient shooting.

Set up and operate basic shooting equipment including camera, lighting and audio equipment.

Organize and maintain product assets, raw footage, edited files and other production materials.

Job Requirements

Minimum Certificate/Diploma in Media, Mass Communication, Marketing, Photography or related field.

Strong portfolio of short-form videos (TikTok/Reels/Shorts) and product photography required.

Proficient in video editing software such as CapCut, Premiere Pro, VN or similar.

Hands‑on experience with cameras, lighting equipment and basic photography setup.

Experience or interest in AI‑assisted content creation tools and applications is an advantage.

Familiar with social media platforms, content formats, trends and creator features, including sounds, effects and challenges.

Good storytelling, visual composition and pacing skills, with strong awareness of social media trends.

Good understanding of basic content performance metrics and audience engagement.

Fluent in Malay and English; Kelantanese (Kelate) and Mandarin are a plus.

Detail‑oriented, creative and able to manage multiple content and photography tasks independently.

Strong sense of time management and punctuality, with the ability to meet tight production schedules and deadlines.

Immediate joiners preferred.

Retail & Wholesale 101-1,000 employees

Panda Eyes is principally involved in the design and retail of fashion products such as apparel, bags and personal accessories marketed under its Panda Eyes brand. In addition, Panda Eyes also retail a range of third‑party merchandises including beauty and personal care products, toys and collectibles as well as home and living products.

Panda Eyes is principally involved in the design and retail of fashion products such as apparel, bags and personal accessories marketed under its Panda Eyes brand. In addition, Panda Eyes also retail a range of third‑party merchandises including beauty and personal care products, toys and collectibles as well as home and living products.