Content Creator — AI-Enabled Content Production

HCLC (M) Sdn Bhd; Sungai Buloh; On-site; MYR 28,000 - 67,000; Full time

Job summary

HCLC (M) Sdn Bhd in Selangor Kota Damansara is seeking a motivated Content Creator to produce engaging short-form content for TikTok and Reels using AI-assisted workflows, strong storytelling, and clear branding.

You will ideate, script, test hooks, edit with CapCut or similar tools, track performance, and collaborate with Marketing on campaigns and launches while staying on-brand.

Qualifications

• Fresh graduate or 1+ year in content creation/marketing/media.
• Familiar with TikTok, Instagram Reels, and short-form formats.
• CapCut or similar video editing tools.
• Hands-on with AI content tools for ideation, visuals, and editing.
• Strong storytelling, hooks, humour, pacing to attract attention.
• Willingness to learn and adapt in fast-paced environment.
• Comfortable appearing on camera or supporting hosting tasks is an advantage.
• Good fashion sense and understanding of streetwear trends.
• Candidates must be willing to work on-site in Kota Damansara.
• Our company established since 2008, distributing clothes across Malaysia.

Responsibilities

• Create engaging short-form content for TikTok, Reels, and other social platforms.
• Develop content ideas, scripts, hooks, and campaign concepts using AI.
• Use AI tools for visuals, video generation, editing, captions, localization.
• Research trends and audience behavior; adapt ideas to brand.
• Collaborate with Marketing to execute content plans, campaigns, and launches.
• Monitor performance and apply learnings to future content.
• Maintain quality control across AI-generated and manual content to stay on-brand.

Skills

Content creation

Social media understanding

Storytelling

On-camera hosting

Adaptability

Team collaboration

Tools

CapCut

AI content tools

Job description

Content Creator — AI-Enabled Content Production

Create engaging short-form content for TikTok, Reels, and other social platforms using filming, editing, AI-assisted production tools, and clear storytelling to make each content piece more engaging and memorable.

Develop content ideas, scripts, hooks, and campaign concepts, using AI to speed up ideation and concept testing.

Use AI tools throughout daily production for visuals, video generation, editing, auto-captions, voice, and BM/EN subtitle localization.

Research social media trends, viral formats, fashion references, and audience behaviour, then adapt relevant ideas into brand-appropriate content.

Work closely with the Marketing team to execute content plans, promotional campaigns, product launches, and ad hoc on-screen or hosting support when required.

Monitor content performance, identify what drives views, engagement, traffic, and sales, and apply learnings to future content.

Maintain quality control across AI-generated and manually produced content, ensuring visuals, products, information and messaging remain accurate and on-brand.

Requirements:

Fresh graduate or minimum 1 year of experience in content creation, marketing, media, or related fields.

Strong familiarity with TikTok, Instagram Reels, short-form content, and current social media formats.

Basic to intermediate video editing skills using CapCut or similar tools.

Hands-on familiarity with AI Content tools and a genuine interest in using them daily for ideation, scripting, visuals, video generation, editing, and content enhancement (you don't need to be an expert, but you should already be experimenting)

Strong creative sense with a good eye for storytelling, hooks, humour, pacing, and content that attracts attention.

Strong willingness to learn and adapt in a fast-paced environment

Comfortable appearing on camera or supporting hosting tasks is an advantage;

Good fashion sense and understanding of streetwear, styling, OOTD, visual trends is a plus

Candidates must be willing to work on-site in Kota Damansara.

Our company establish since 2008, we distribute clothes to whole Malaysia even East Malaysia, a well-known fashion retail group in this region urgently requires dedicated and competent professionals to assume the following position and contribute to our diversification and strategic expansion plans. We looking for talent , smart, intelligent people to join our company to expand our business.