Community Business Manager - SME Banking (Melaka)

Hong Leong Bank; Malaysia; On-site; MYR 60,000 - 90,000; Full time

Job summary

Hong Leong Bank is seeking a CBM to grow the SME base among retail community businesses and to onboard new-to-bank clients through branch visits and community events. You will drive profitability across merchant services, deposits, secured and unsecured lending, and support digital onboarding via Connect FIRST.

Collaborating with Branch Managers and Area Managers, you will ensure compliance with FSA, KYC, AMLA and internal policies while guiding customers through the Hong Leong online platform

Responsibilities

• Grow the Existing to Bank (ETB) SME base of retail community businesses (Sole Prop, Partnerships, or Sdn Bhds with Annual Sales Turnover (AST) of below RM 50m to grow product holdings and profitability
• Bring in New to Bank (NTB) customers to the branch via community business visitations, roadshows, or other branched based sales activities
• Leads provided by HQ will be a source of acquiring NTB SME customers
• The acquisition of NTB customers or profitability growth of ETB customers can be through a variety of products offered Merchant services, Deposit accounts, secured loans (HP, Mortgage, OD on FD), and unsecured products (Business Cash Loans), BANCA
• Growing ETB CASA balances will be one of the key focus of CBM, requiring the person to be capable of providing after sales support of helping set-up the digital platform for the customers (Connect FIRST) to perform online payment and payroll, which will ease the business transition into the Hong Leong online platform
• The CBM must understand SME lending requirement to acquire, evaluate and to submit loan applications for the SME segment
• The CBM must work very closely with the Branch Managers and Area Manager to further develop the segment penetration and profitability growth
• Comply to statutory requirement and sales compliance in relation to FSA, KYC, AMLA and all relevant Internal policies & procedures and sales compliance.

Job description

Functional (job responsibilities)

• Grow the Existing to Bank (ETB) SME base of retail community businesses (Sole Prop, Partnerships, or Sdn Bhds with Annual Sales Turnover (AST) of below RM 50m to grow product holdings and profitability
• Bring in New to Bank (NTB) customers to the branch via community business visitations, roadshows, or other branched based sales activities
• Leads provided by HQ will be a source of acquiring NTB SME customers
• The acquisition of NTB customers or profitability growth of ETB customers can be through a variety of products offered Merchant services, Deposit accounts, secured loans (HP, Mortgage, OD on FD), and unsecured products (Business Cash Loans), BANCA
• Growing ETB CASA balances will be one of the key focus of CBM, requiring the person to be capable of providing after sales support of helping set-up the digital platform for the customers (Connect FIRST) to perform online payment and payroll, which will ease the business transition into the Hong Leong online platform
• The CBM must understand SME lending requirement to acquire, evaluate and to submit loan applications for the SME segment
• The CBM must work very closely with the Branch Managers and Area Manager to further develop the segment penetration and profitability growth
• Comply to statutory requirement and sales compliance in relation to FSA, KYC, AMLA and all relevant Internal policies & procedures and sales compliance.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers.

Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation.

Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.

Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Hong Leong Bank ("HLB") stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region.

These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology.

As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB's operations.

To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement.

HLB's ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.