Cluster Marketing Manager (Interventional Systems)

Terumo Malaysia Sdn Bhd; Selangor; On-site; MYR 180,000 - 240,000; Full time

Job summary

Terumo Malaysia Sdn Bhd is seeking a Cluster Marketing Manager to lead strategic marketing programs for Cardiology within the APAC region, with emphasis on Malaysia. The role involves upstream and downstream marketing, stakeholder engagement, and cross-functional collaboration to drive growth.

The ideal candidate has 7–10 years in medical device marketing, preferably in cardiovascular, and a Bachelor's degree in Business or Marketing (MBA a plus).

Qualifications

• Bachelor's degree in Business, Marketing or related field; MBA preferred.
• 7–10 years in medical device industry marketing; cardiovascular focus preferred.

Responsibilities

• Develop and implement marketing strategies and programs for Cardiology within the APAC region.
• Lead downstream marketing activities, campaigns, and events in collaboration with sales and regional teams.
• Engage with key opinion leaders and manage customer engagement plans.
• Collaborate with regulatory, clinical, and finance teams on launches and pricing governance.
• Drive annual strategic planning, budgeting, and ROI measurement for the cluster.

Skills

Strategic Marketing

Product Management

Stakeholder Engagement

Cross-functional Collaboration

Budgeting

Education

Bachelor's degree in Business/Marketing

MBA preferred

Job description

About the Company

As a global medical device company originating from Japan, we pursue reliable quality and technology to contribute to healthcare in more than 160 countries and regions around the globe. We promise to walk alongside healthcare professionals to continue to make great contribution to society, now and into the future.

Summary of the Role

The Terumo Interventional Systems (TIS) Division develops, manufacture, and distribute medical devices for Cardiovascular. The Cluster Marketing Manager is responsible for leading, developing and implementation of marketing strategies and programs and providing marketing leadership for the Terumo Interventional Systems Company with a focus on Cardiology. This role will support both the Singapore and Malaysia market.

Key Responsibilities

1. Strategic Marketing (Upstream) Develop marketing strategies for Terumo Intervention Systems in alignment with APAC and Corporate TIS objectives Develop growth initiatives to drive both organic and inorganic revenue aspirations with a strong basis of market sizing, segmentation, targeting and position Ensure that every commercial plan has an integrated marketing plan alongside a sales and clinical plan. Conducting market research to identify customer trends, competitor offerings and competitive landscaping Gathering market insights through voice of customers on product and market trend Track and communicate the performance of marketing campaigns and strategies through evaluating key performance metrics such as market share.
2. Product Management (Downstream) Facilitate and coordinate downstream marketing activities across the cluster. Deliver strong project management for TIS related marketing events, website development, and campaigns, in collaboration with country sales and regional marketing teams Coordinate regular product allocation and demand planning reviews. Collaborate with finance and commercial director on pricing governance and approvals
3. Customers Engagement Lead and execute on cluster key opinion leader engagement plan (Product In-Service, workshop or conference) Building and managing relationships with new and existing clients through networking and prospecting to enhance brand trust ,loyalty and customer experience. Design and implement customer engagement plan that align with business growth
4. Cross functional collaboration Collaborate with commercial team and regional marketing to develop strategic marketing plan Collaborate with regulatory affairs to ensure device compliance prior to launch Collaborate with clinical/medical affair team to support evidence base content to the market
5. Budget and Strategic Planning Management Drive the annual strategic planning and budgeting process Track cluster level marketing budget and ensure budget is resourcefully deployed Develop metric to track ROIs

Technical / Functional Skills

Self-starter with strong results orientation and success in moving business toward long-term goals Ability to influence without authority, in a sub-regional role Entrepreneurial and collaborative mindset Clear communication with the ability to clearly articulate marketing strategies to various stakeholders

Education & Experience

Bachelor's degree in Business, Marketing, or related field; medical, pharmaceutical or clinical background preferred (MBA is plus)

7 to 10 years of medical device industry experience, marketing and cardiovascular preferred

Terumo Asia Pacific consists of 8 entities spanning across 8 countries in the region. Amidst the diverse cultures and languages, a core belief of keeping our associates as a top priority is present. We believe our associates are our greatest asset and constant engagement is the key to keep them motivated, developed and taken care of. Our mission is to work as a team to save lives, today and every day. We do this by providing lifesaving medical technologies to healthcare settings around the world. Our parent company, Terumo Corporation, is a global medical device manufacturer focused on cardiac and vascular specialties, hospital products, and home health care. Established in 1921 and based in Tokyo, Terumo Corporation operates globally and employs more than 30,000 associates worldwide to provide innovative medical solutions in more than 160 countries and regions.