Chief Marketing & Corporate Communications Lead

Peel Healthcare Sdn Bhd; George Town; On-site; MYR 180,000 - 280,000; Full time

Job summary

Northern Heart Hospital in Penang seeks an experienced Head of Marketing & Corporate Communication (Marcom) to lead marketing, branding and corporate communications. Drive market growth, strengthen brand reputation and engage stakeholders with strategic plans aligned to hospital objectives.

You will oversee budgeting, campaigns, media relations and crisis communications while mentoring the Marcom team and collaborating with partners and international audiences. Multilingual capability is a plus.

Qualifications

• 8-10 years of experience in marketing and corporate communications, with at least 3-5 years in a senior or head-level position.
• Experience in healthcare, pharmaceutical or medical services is highly desirable.
• Proven ability to develop and execute strategic marketing plans and integrated communication campaigns.
• Strong knowledge of digital marketing, branding and corporate communications.
• Proven leadership with the ability to manage, mentor and motivate a marketing and communications team.
• Strong project management skills to handle multiple campaigns simultaneously.
• Experience in media relations, crisis communications and stakeholder engagement.
• Excellent verbal and written communication; multi-language abilities are an advantage.

Responsibilities

• Develop and execute strategic marketing plans to drive patient acquisition, service growth, brand awareness and revenue.
• Lead branding initiatives and integrated marketing campaigns.
• Manage annual marketing budget and track ROI.
• Conduct market research and competitor analysis to identify growth opportunities.
• Drive medical tourism marketing and international partnerships.
• Build relationships with healthcare partners, insurers and stakeholders.
• Develop corporate communication strategies for internal and external audiences.
• Lead media relations and crisis communications planning.
• Organize corporate events, sponsorships and community engagement.
• Lead, mentor and develop the Marcom team.

Skills

Marketing leadership

Branding

Strategic marketing

Digital marketing

Stakeholder management

Team mentoring

Crisis communications

Education

Bachelor's degree in Marketing or related

Job description

Northern Heart Hospital in Penang seeks an experienced Head of Marketing & Corporate Communication (Marcom) to lead marketing, branding and corporate communications. Drive market growth, strengthen brand reputation and engage stakeholders with strategic plans aligned to hospital objectives.

You will oversee budgeting, campaigns, media relations and crisis communications while mentoring the Marcom team and collaborating with partners and international audiences. Multilingual capability is a plus.