Channel Development Manager

JDE Peet's; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Medical extended to dependents

Career development opportunities

Office coffee and tea

Job summary

JDE Peet's is seeking a Channel Development Manager to lead channel strategies across retail environments and drive growth in our company’s FMCG sales channels. You will work closely with the Channel Sales Head to define tactics, monitor performance, and coordinate multi-functional teams globally and locally.

The role requires 5+ years in FMCG commerce, strong data analysis and a proven track record in channel planning, with excellent English communication.

Qualifications

• Bachelor's degree is required.
• 5+ years in FMCG commercial or distributor management with channel insights.
• Experience in business planning and project management.
• Strong communication and English fluency.
• Familiarity with AC Nielsen & Kantar is a plus.

Responsibilities

• Define channel strategy and tactics by retail environment.
• Develop channel plans aligned with AOP objectives.
• Monitor performance and analyze sales data for trends.
• Coordinate planning and execution across channel teams and Field Sales.
• Review SKU distribution, NOS, market share, and trade spend.
• Analyze promotions and build a library of performance history.
• Provide channel demand forecasting and S&OP coordination.

Skills

Channel marketing

Data analysis

Strategic planning

Communication

English fluency

Education

Bachelor's degree

Tools

AC Nielsen

Kantar

Job description

The Channel Development Manager is responsible in developing channel strategies and the tactics for each of their retail environments based on shopper and trade expertise. Staying up to date with industry trends and identifying new opportunities for growth and expansion through the company's sales channels. Works closely with Channel Sales Head in the development of the Channel Strategies.

Responsibilities and Key Activities:

Defining channel strategy and tactics by retail environment

Develop Channel strategies & plan in line with company AOP objective and direction.

• Monitor channel performance and analyze sales data to identify trends and opportunities for improvement.
• Identify and evaluate channel distribution potential, develop plan to maximize channel business opportunities.
• Define and execute Perfect Store (Picture of Success) in the given Channel/Customer focusing on assortment/distribution, shelf layout, position and promotions
• Ensure Channel/Customer Management, promotion pricing and in-store execution guideline compliance according to defined strategies/tactics by retail environment.
• Coordinating the planning and execution of channel and account activities and communicating plans to the relevant channel/account/geographic teams and Field Sales force on time and accurately.
• Periodically review key SKU/Range distribution, NOS, market share, trade spend & volume within The Channel
• Conducting pre- and post-analysis of channel/customer promotions, highlight result to define future more profitable plans & developing a library of performance history.
• Provide channel demand forecast phasing based on the market trend & channel activity.
• Coordinate Action Plans among stakeholders in cases of Stock Constranes, and/or tactical reasons, for the Category in the S&OP meetings.

Qualifications

• Candidate must possess at least bachelor's degree/Post Graduate Diploma/Professional Degree in any field.
• Minimum 5 years of experience in FMCG Commercial (trade marketing/shopper marketing, channel & category marketing) or Distributor management. Possess understanding of channel insights and proven analytical skills in data
• Preferred to have experience in business planning & implementation of Customer/Channel Business Plan & Project Management)
• Financial implication and awareness (P&L statement, supply chain reports etc)
• Independent & good team player, good communication skills with fluency of English
• Knowledge of information system tools (AC Nielsen & Kantar)

Additional Information

Other benefits you might be interested:

• Medical extended to your dependents
• Outstanding Career Development Opportunities
• The best coffee and tea served all day in our office - Can you imagine that?

If you're brimming with entrepreneurial spirit and a drive to succeed, you'll fit right in at JDE. Working globally and locally, our Associates have been positively influencing the world of coffee for over 250 years. We love people who are not afraid to try, and who try until they get it right. We value strong convictions and encourage debate. And all this in an open, friendly environment where you can approach anyone and grow any way you like.

Thank you for your interest in JDE, please note we will only reach out to successful candidates.

JDE Peet's - now part of Keurig Dr Pepper - is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our 'Reignite the Amazing' strategy, we are focused on brand-led growth across three big bets: Peet's, L'OR, and our 10 strategically selected local icons led by Jacobs.

Company Description

It's amazing what can happen over a cup of coffee. At JACOBS DOUWE EGBERTS (JDE), we've made it our mission to find out. Our people have been raising the bar since day one, thinking fast and acting even faster to make an impact that's felt around the world. JDE is the home to some of the most well-known coffee brands in the world.

For more than 265 years, we have been inspired by the belief. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L'OR, Douwe Egberts, Super, Kenco, Pilao, Old Town, Super & Gevalia etc.

What's it like to work at JACOBS DOUWE EGBERTS?

At JDE, we are convinced that to grow our company we need to grow our people - through learning, coaching and experiences. We want you to be the best that you can be and encourage you to take ownership for your career.

At JDE, we love people who are not afraid to try, and who try until they get it right. We value strong convictions and encourage debate. And all this in an open, friendly environment where you can approach anyone and grow any way you like.